# Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control

By Kalin Ned | Published 2023-01-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/volumizing-foam
References: [jvnhair](https://jvnhair.com/products/embody-volumizing-foam)

Popular celebrity-run haircare brand JVN marks the New Year with the Embody Volumizing Foam, a formula that promises to boost volume, to provide an instant bounce that defies gravity, and to control frizz all day long. The lighter-than-air texture of this product is suitable for all hair types and the vegan formula features a number of unique, high-performance ingredients. JNV infuses the Embody Volumizing Foam with Hemisqualane, an agent that improves hair health and strength, and is a signature for the brand. This is followed by the plant-based Volume Boosting Enhancer. Exclusive to JVN, this ingredient "plumps hair instantly for abundant volume and style memory." Other additions featured in this formula are Biotin, which improves hair thickness, and Marshmallow Root Extract since it emphasizes the hair's natural texture.

Image Credit: JVN