# Volumizing Dry Shampoos Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide By Laura McQuarrie | Published 2024-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volumizing-dry-shampoos References: [fastcompany](https://www.fastcompany.com/91060124/most-innovative-companies-taco-bell-nvidia-y-combinator) & [mykitsch](https://www.mykitsch.com/en-ca/products/volumizing-rice-protein-dry-shampoo-dark-tinted-powder)  Consumers seek volumizing dry shampoos that not only leave their hair feeling clean and refreshed but also offer enhanced body and texture for a fuller look., and [Kitsch](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner) delivers formulations for light, medium and dark hair colors. The Volumizing Rice Protein Dry Shampoo, also available in a tinted version for those with brunette or black hair, is enriched with not only rice protein but also niacinamide and adaptogenic ashwaghanga. This instantly volumizing dry shampoo quickly absorbs excess oil and seamlessly blends in, all the while nourishing the scalp with skin-friendly ingredients, Thanks to its travel-friendly design and packaging with built-in puff, on-the-go touch-ups are easy and mess-free. [Kitch](https://www.trendhunter.com/trends/purple-toning-solid-shampoo) is one of 10 beauty companies that [Fast Company](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner) recognized as the World's Most Innovative Companies of 2024. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 68% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Formulations:** Consumers seek dry shampoos enriched with innovative ingredients like niacinamide and adaptogenic ashwaghanga for added benefits. - **Personalized Solutions:** Offering tinted variations of dry shampoo for different hair colors provides a customized experience for a wider range of consumers. - **Convenient Packaging:** Innovative packaging designs with built-in puffs cater to the demand for on-the-go touch-ups that are easy and mess-free. ### Where This Applies - **Beauty and Personal Care:** Opportunities lie in developing dry shampoos with skin-friendly ingredients and customizable options to meet diverse consumer needs. - **Haircare Products:** Disruptive innovation can come from creating dry shampoos that not only clean and refresh hair but also provide volumizing and nourishing benefits. - **Packaging Design:** Exploring functional packaging solutions, such as those with built-in puffs for easy application, can revolutionize the consumer experience of using dry shampoo. ## Related on Trend Hunter - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Charcoal Dry Shampoos](https://www.trendhunter.com/trends/charcoal-biotin-dry-shampoo.md)