# Replacement Body Parts Shocking In-Pharmacy Campaign by Voltaflex By Hanedel Dantas | Published 2008-07-15 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/voltaflex-new-body-parts References: [comunicadores.info](http://comunicadores.info/2008/07/14/voltaflex-new-body-parts-partes-do-corpo-humano-sobressalentes/) & [comunicadores.info](http://comunicadores.info/2008/07/14/voltaflex-new-body-parts-partes-do-corpo-humano-sobressalentes/) Imagine having unbearable pain in your knee or hands... You'd certainly be interested in a new pair. In this [in-pharmacy promotion](https://www.trendhunter.com/trends/3-minute-clinic), you can buy a replacement hand or foot. After using the product, his body would seem new. This idea came from SAATCHI & SAATCHI Geneva branch. It was developed for drug from Novartis Voltaflex and implemented in pharmacies throughout Switzerland. Also check this out: **Implications** - With the credit crunch hanging over many individual's minds, consumers are looking for non-expensive ways to spend their cash. This [body part marketing technique](https://www.trendhunter.com/trends/ffate) is a great way to hone in on these economic woes, as many customers will enjoy the visceral appeal of the campaign and appreciate the straightforward message it aims to convey. Companies would be wise to use [simply and direct marketing tactics](https://www.trendhunter.com/trends/mwcurated) in these difficult financial times. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Replacement Body Parts Promotion:** In-pharmacy promotion of replacement body parts for pain relief and innovation in the healthcare industry. - **Direct Marketing Tactics:** Using simply and direct marketing tactics will appeal to customers during difficult financial times. - **Affordable Healthcare Solutions:** Innovations in affordable healthcare solutions such as replacement body parts would cater to customers' economic woes. ### Sectors Adopting This - **Healthcare:** Innovative healthcare solutions in the form of replacement body parts and direct promotion through pharmacies. - **Retail:** Providing affordable healthcare solutions in pharmacies that appeal to customers who are looking for non-expensive ways to spend their cash. - **Marketing and Advertising:** Companies can use direct marketing tactics to appeal to customers during economic downturns and drive sales. ## Related on Trend Hunter - [Bionic Knee Prostheses](https://www.trendhunter.com/trends/httpswwwmediamitedu.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Repair-Themed Activations](https://www.trendhunter.com/trends/repair-serums.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Innovative Osteoarthritis Treatments](https://www.trendhunter.com/trends/osteoarthritis-treatment.md) - [Sensory Product Pop-Ups](https://www.trendhunter.com/trends/the-pain-payback.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Modular Slip-Proof Prosthetic Legs](https://www.trendhunter.com/trends/lytra-prosthetic-leg.md)