# Moon-Inspired Shoe Promos The Volta Footwear 'Dust to Dust' Video is Rugged By Cody Turner | Published 2012-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volta-footwear-dust-to-dust References: [vimeo](https://vimeo.com/45185267) & [voltafootwear.it](http://voltafootwear.it/) Everything looks better when slowed down and replayed, and the Volta Footwear 'Dust To Dust' promo video does exactly that. The video is set to have a feel of an alien landscape, and the featured model is exploring the new environment in the [rugged AW2012 Collection](https://www.trendhunter.com/trends/movida-92). As he leaps off the ledge and sets foot for the first time on the dusty moon-like land and the music is timed perfectly with each step, it is hard not to lose yourself in the allure of the short video. Volta Footwear claims to be "one of the most lively Italian shoe brands operating in the international independent scene" according to its site, and photographers Michael Bodiam and Ryan Hopkinson (filmmakers for Port Magazine) really bring a great vibe to this [shoe line](https://www.trendhunter.com/trends/flex-as-you-go) in the film. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Slow-motion Promotional Videos:** Brands are using slow-motion videos to enhance the visual appeal and allure of their products, creating immersive and captivating marketing experiences. - **Alien-inspired Environments:** Designers are drawing inspiration from alien landscapes to create unique and otherworldly settings for promotional campaigns, adding a sense of fantasy and adventure to product presentations. - **Exploratory Branding:** Companies are using exploration themes in their branding to create a sense of discovery and curiosity, offering consumers a chance to embark on new experiences through their products. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage slow-motion promotional videos to highlight the intricate details and aesthetic appeal of their clothing and accessories, creating a captivating shopping experience. - **Film and Photography:** The film and photography industry can explore creating alien-inspired environments for commercials and promotional videos, offering clients unique and visually striking settings for their brand narratives. - **Advertising and Marketing:** The advertising and marketing industry can capitalize on the trend of exploratory branding, helping companies develop campaigns that evoke a sense of adventure and intrigue, enticing consumers to engage with their products. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Dynamic Vibrant Hiking Shoes](https://www.trendhunter.com/trends/ramdane-touhami.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md)