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# Empowered Punk Editorials
The 'Still Velocity' Editorial for Volt Magazine Focuses on Punk Looks

By Lacey-Jane Walsh | Published 2013-11-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/volt-magazine
References: [fashioncow](http://fashioncow.com/2013/11/rhianna-porter-still-velocity-adam-goodison-volt-magazine-aw-2013-14/) & [facebook](https://www.facebook.com/VOLT.Fashion.Magazine)

The 'Still Velocity' editorial for Volt Magazine features [futuristic punk looks](https://www.trendhunter.com/trends/the-future-is-not-set). What really stands out about these [edgy feminine styles](https://www.trendhunter.com/trends/contemporary-femininity) is that the model looks somehow empowered in these shots. Model Rhianna Porter is the perfect picture of a strong, confident woman in this editorial.

Adam Goodison is the photographer behind these clever captures. Goodison has applied certain effects to some of these shots that make the title Still Velocity seem more fitting. Some of these punkish pictures look like double exposures, caused by a busted television set (which is pretty neat). Others make Porter look like part of an oil painting.

This editorial contains [rebellious blue and red hairstyles](https://www.trendhunter.com/trends/essie-punk-at-heart-collection), bubbly black outfits and neon apparel. Still Velocity predicts that the future of women's apparel will be edgy and extremely eye-catching.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 78% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Futuristic Punk Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for futuristic punk fashion to appeal to environmentally conscious consumers.
- **Empowered Feminine Styles:** Disruptive innovation opportunity: Create inclusive sizing options and body-positive messaging for empowered feminine styles to cater to a wider range of customers.
- **Artistic Photography Techniques:** Disruptive innovation opportunity: Use augmented reality technology to create interactive experiences with artistic photography techniques, allowing viewers to engage with the images in a unique way.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Implement 3D printing technology for on-demand production and customization in the fashion industry.
- **Beauty:** Disruptive innovation opportunity: Develop innovative hair dye formulas that allow for easy and temporary color changes, appealing to those who want to experiment with punk-inspired hairstyles.
- **Photography:** Disruptive innovation opportunity: Utilize artificial intelligence to automate post-processing tasks and enhance the artistic effects in photography, reducing production time and costs.

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- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
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- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
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- [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)
- [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md)
