# DJing Monkey Marketing The Volt 2012 Festival Promo Mixes Primates and Synthesizers By Romina S. Cortellucci | Published 2012-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/volt-2012-festival-promo References: [laughingsquid](http://laughingsquid.com/monkeys-synthesizers/) & [voltfestivalen.se](http://voltfestivalen.se/2012/) The Volt 2012 Festival Promo uses animals making music as a warm up for the festival. The video, created by Håkan Lidbo, is more of an experiment than an advertisement. It was a collaboration between the Swedish [electronic music festival](https://www.trendhunter.com/trends/tomorrowland-x-absolut) Voltfestivalen and the Skansen-Aquarium in Stockholm. The study uses six varying [monkey species](https://www.trendhunter.com/trends/pg-tips-monkey-collectible) and provides each one with [a different synthesizer](https://www.trendhunter.com/trends/pocket-scion) to examine if these primates will attempt to compose music.The results show that while the monkeys will play with the synthesizer, they clearly do not have the capabilities of a human to mix a great track. They really just monkey around with it. The hope is that the promo will get you excited for Voltfestivalen 2012 -- if you want to hear some real electronic music made by humans, the festival starts on June 9th. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Animal-inclusive Marketing:** Disruptive innovation opportunity: Explore the use of animals in marketing campaigns to create unique and attention-grabbing content. - **Experimental Advertising:** Disruptive innovation opportunity: Embrace unconventional and experimental approaches to advertising to capture consumer interest and differentiate from competitors. - **Cross-disciplinary Collaborations:** Disruptive innovation opportunity: Foster collaborations between different industries to bring fresh perspectives and create innovative content or products. ### Sectors Adopting This - **Music Festivals:** Disruptive innovation opportunity: Incorporate interactive and engaging experiences, such as animal participation, to enhance the festival attendee's experience. - **Electronic Music:** Disruptive innovation opportunity: Explore the integration of unconventional sounds and instruments in electronic music production to push the boundaries of the genre. - **Advertising and Marketing:** Disruptive innovation opportunity: Experiment with unconventional advertising techniques, such as animal-based campaigns, to captivate and resonate with target audiences. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Dynamic Miniature Music Stages](https://www.trendhunter.com/trends/future-fan-stage.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Whisky-Branded Summer Parties](https://www.trendhunter.com/trends/bastids-bbq-party.md) - [AI-Fueled Music Mixer Concepts](https://www.trendhunter.com/trends/happy-music-mixer-07.md) - [Electric Car-Themed Playlists](https://www.trendhunter.com/trends/electricwrapped.md) - [Online Music Mixers](https://www.trendhunter.com/trends/sprunki-game.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [AI-Generated Dog-Friendly Playlists](https://www.trendhunter.com/trends/gentle-taills.md)