# German Concept Pickup Trucks The Volswagen Atlas Tanoak was Shown at the 2018 New York Auto Show By Justin Lam | Published 2018-04-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volswagen-atlas-tanoak References: [engadget](https://www.engadget.com/2018/03/28/volkswagen-goes-full-america-with-its-truck-concept/) & [driving](http://driving.ca/volkswagen/atlas/auto-shows/new-york-auto-show/volkswagens-tanoak-concept-is-an-atlas-based-pickup-truck) In a surprising move [Volkswagen](https://www.trendhunter.com/trends/auriga-explorer) has decided to make a push into the pickup truck market with the showcase of its Volswagen Atlas Tanoak concept. The unique pickup truck is a first for the German automaker and was showcased at the 2018 New York Auto Show. The vehicle is set to be the big kid on the block, with a 1,630 millimetres by 1,450 wide bed, that the automaker has assured can easily allow “for easy transport of cargo, such as bikes or surfboards, with the tailgate in place." The size of the bed makes is larger than the staple [Chevrolet](https://www.trendhunter.com/trends/chevrolet-beast) [Colorado](https://www.trendhunter.com/trends/advbox) and can even easily transport ATVs and dirt bikes with the tailgate down. Underneath the hood the Volswagen Atlas Tanoak features VW’s 3.6-litre V6. This gives the vehicle 276 horsepower and 266 lb.-ft. of torque, all of which is directed to a 4Motion all-wheel-drive system. The interior of the Tanoak is incredibly spacious, easily seating five and featuring sporty contoured seats. The touchscreen infotainment system is located in the front of the vehicle and comes alongside Volkswagen’s Digital Cockpit. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 89% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Electric Pickup Trucks:** The emergence of electric pickup trucks presents an opportunity for disruptive innovation in the automotive industry. - **Multifunctional Pickup Trucks:** The growth of multifunctional pickup trucks opens up disruptive innovation possibilities for industries reliant on transportation and cargo. - **Connected Pickup Trucks:** The integration of connectivity technologies in pickup trucks offers a disruptive innovation opportunity for enhancing productivity and efficiency. ### Where This Applies - **Automotive Industry:** The automotive industry can benefit from the disruptive innovation potential of electric and multifunctional pickup trucks. - **Outdoor Recreation Industry:** The outdoor recreation industry can capitalize on the disruptive innovation potential of pickup trucks designed for easy transport of recreational equipment. - **Technology Industry:** The technology industry can explore disruptive innovation opportunities in the development of connected features for pickup trucks. ## Related on Trend Hunter - [Conceptual Electric Pickup Trucks](https://www.trendhunter.com/trends/electric-pickup-trucks.md) - [Drone-Equipped Electric Off-Roaders](https://www.trendhunter.com/trends/wolfgang-la-thundertruck.md) - [Inaugural Utilitarian Pickup Trucks](https://www.trendhunter.com/trends/kia-tasman-pickup.md) - [Hyper-Rugged Camper Pickups](https://www.trendhunter.com/trends/camper-pickup.md) - [Luxury Dual-Cab Pickup Trucks](https://www.trendhunter.com/trends/gwagen-crew-cab-by-pit26-motorsports.md) - [Off-Grid Truck Campers](https://www.trendhunter.com/trends/auriga-explorer.md) - [Ruggedly Compact Pickup Trucks](https://www.trendhunter.com/trends/compact-pickup-truck.md) - [Family-Sized Camping Vans](https://www.trendhunter.com/trends/volkswagen-2025-grand-california.md) - [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md)