# Flavorful Tequila Seltzers Volley is a New Brand of Carbonated Tequila Seltzer, Perfect for Summer By Grace Mahas | Published 2020-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volley References: [drinkvolley](https://drinkvolley.com/pages/shop?mc_cid=be758a1f9b&mc_eid=b5180f16c9) & [instagram](https://www.instagram.com/drinkvolley/?mc_cid=be758a1f9b&mc_eid=b5180f16c9) [Volley](https://www.trendhunter.com/trends/the-volley-tequila) is a new brand of tequila seltzer launched by husband-and-wife team, Chris and Camila. Volley is made with only three ingredients: [100% blue agave tequila](https://www.trendhunter.com/trends/tequila-volteo), 100% sparkling water, and organic juice, and the brand is dedicated to curating a better-for-you spiked seltzer that's transparent about the product's ingredients and nutritional facts. Currently, Volley boasts a number of invigorating flavors including Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango. Consumers can purchase a pack on its own or the multi-variation option. In addition to its clean tequila seltzer, the brand also debuted some branded merchandise including an abstract beach towel, an avant-garde 'Dad Hat,' a vibrant koozie, even a Yeti cooler, among others. Moreover, Volley will appeal to conscious consumers as the brand partnered with Leave No Trace, an organization dedicated to cleaning up the local environment. Image Credit: Volley ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tequila Seltzer Boom:** The rise of tequila seltzers presents an opportunity for beverage companies to tap into the growing demand for refreshing and low-calorie alcoholic beverages. - **Transparent Ingredient Exploration:** Brands like Volley are disrupting the industry by prioritizing transparency, prompting other companies to reassess and disclose their product's ingredients and nutritional information. - **Eco-friendly Partnerships:** Partnerships with environmental organizations like Leave No Trace offer opportunities for brands to align with sustainability initiatives and attract conscious consumers. ### Who This Affects Most - **Beverage Industry:** Beverage companies can innovate by developing their own line of tequila seltzers to meet the growing demand for refreshing and low-calorie alcoholic beverages. - **Food and Beverage Packaging:** Packaging companies can capitalize on the rise of tequila seltzers by creating eco-friendly and eye-catching designs for these beverages. - **Alcohol Retail:** Retailers can expand their catalog by offering a variety of tequila seltzer brands, attracting health-conscious consumers looking for transparent and flavorful options. ## Related on Trend Hunter - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Electrolyte Craft Seltzers](https://www.trendhunter.com/trends/clubby-seltzers.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md)