# Reinforced Life-Proof Shorts The Vollebak 100 Year Shorts Promise a Lifetime of Wear By Michael Hemsworth | Published 2019-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vollebak-100-year-shorts References: [hiconsumption](https://hiconsumption.com/2019/01/vollebak-100-year-shorts/) & [vollebak](https://www.vollebak.com/product/100-year-shorts-granite/) The fashion industry is shifting to offer consumers more [durable clothing varieties](https://www.trendhunter.com/trends/dirt-pants-classic) as their preference for quality and value increase, which is seeing new options like the Vollebak 100 Year Shorts be introduced. Coming as the brand's latest garment with the 100 Year tagline, the shorts are crafted with fabric that is water-repellant, fireproof and abrasion resistant. The detailing is achieved with stainless steel components, while the [seat is reinforced](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket) to prevent tears or damage when being worn in demanding conditions. Priced at $345, the Vollebak 100 Year Shorts come backed by a guarantee that promises the company will repair or replace the garment; this makes the shorts more of an investment than a traditional clothing purchase. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Durable Clothing:** The fashion industry is embracing more durable clothing options to meet consumer preferences for quality and value. - **Lifetime Guarantee:** Brands are offering lifetime guarantees on their products, providing consumers with assurance and value for their purchases. - **High-performance Materials:** Fashion brands are utilizing innovative materials like water-repellant, fireproof, and abrasion-resistant fabrics to create functional and long-lasting garments. ### Sectors Adopting This - **Fashion:** Fashion brands are adopting more durable and long-lasting clothing options to cater to the changing preferences of consumers. - **Outdoor Apparel:** The outdoor apparel industry is incorporating high-performance materials and lifetime guarantees into their products, providing customers with durable and reliable gear for outdoor activities. - **Sustainable Fashion:** The sustainable fashion industry is embracing durable and long-lasting clothing options as a way to reduce waste and promote a more sustainable fashion system. ## Related on Trend Hunter - [Adaptable Adventure-Proof Pants](https://www.trendhunter.com/trends/100-year-pants-v2.md) - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md) - [Adaptable Summer Lifestyle Shorts](https://www.trendhunter.com/trends/equator-cargo-hybrid-short.md) - [Tactical Technical Fabric Pants](https://www.trendhunter.com/trends/vollebak-carbon-fibre-dyneema-pants.md) - [99-Year Capsule Collections](https://www.trendhunter.com/trends/66north-2.md) - [Rugged Graphene Clothing Kits](https://www.trendhunter.com/trends/graphenex-everything-proof-kit.md) - [Reinforced Japanese-Inspired Jackets](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket.md) - [Versatile Men's Shorts](https://www.trendhunter.com/trends/desert-shorts.md) - [Versatile High-Performance Shorts](https://www.trendhunter.com/trends/rep-short.md)