# Imitation-Busting Ads Volkswagen’s ‘Original Click’ Campaign is Web-Savvy By Courtney Scharf | Published 2012-05-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkwagens-original-click-campaign References: [adverblog](http://www.adverblog.com/2012/05/24/vw-the-original-click/) & [vw](http://www.vw.com) Created to promote the company’s original auto parts, [Volkswagen’s](https://www.trendhunter.com/trends/electricwrapped) ‘One Click’ campaign is a brilliant appropriation of [YouTube](https://www.trendhunter.com/trends/feel-the-alps). The entire idea of the advertising focuses around the idea of originality. Noticing an insurmountable amount of YouTube spin-offs from original content, [VW](https://www.trendhunter.com/trends/official-automotive-partner) decided that they would intervene in a way that worked for them. The auto company placed ads on imitation clips, and clicking on those ads led viewers to the original copy of a YouTube video. For example, someone watching a terrible rendition of ‘Thriller’ would be directed to the original by Michael Jackson. Remarkably in touch with web trends and providing a welcomed service at once, this approach is outstandingly innovative. Volkswagen, a company who has always held a solid cultural connection, has really hit it out of the park with this YouTube campaign. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Authenticity Marketing:** Marketing campaigns that emphasize authenticity and originality can resonate with consumers and challenge imitative practices. - **Brand Appropriation:** Appropriating popular online platforms to promote a brand or product can prove effective in reaching target audiences and providing a valuable service. - **Intervention Advertising:** Advertising campaigns that intervene in imitative practices can provide an opportunity for brands to disrupt the status quo and establish themselves as leaders in their industry. ### Who This Affects Most - **Automotive:** Brands within the automotive industry can learn from Volkswagen's 'One Click' campaign by utilizing online platforms to promote original parts and services that challenge counterfeit practices. - **Marketing and Advertising:** Agencies within the marketing and advertising industry can use Volkswagen's campaign as a case study for innovative strategies that promote authenticity and disrupt imitative practices. - **Technology:** Technological advancements in social media and online advertising can provide opportunities for brands to create intervention advertising campaigns that challenge and disrupt imitative practices. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md)