# Popcorn Volcanoes AlmapBBDO Creates a Junk Food Eruption for Volkswagon Saveiro By Rachel | Published 2009-09-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagon-saveiro References: [notcot.org](http://www.notcot.org/post/24545/) & [diretodoforno.br](http://www.diretodoforno.com.br/volkswagen-la-fortuna/) To show off the storage capacity of the new Volkswagon Saveiro, design company AlmapBBDO created this fun commercial which has people driving to the top of a volcano and shoveling popcorn kernels in the mouth of the volcano. Not only is it a fun way to show off the Volkswagon Saveiro, but the commercial from AlmapBBDO is also just a fun commercial. Enjoy the popcorn eruption made from AlmapBBDO above. **Implications** - It would be hard not to crave popcorn after a commercial as convincing as this one. Whoever first thought of the [combination of popcorn and cinema](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign) was truly a genius, as was the AlmapBBDO for creating this Volkswagon Saveiro commercial. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 21% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fun Commercials:** Creating entertaining and engaging commercials can capture audience attention and create positive brand associations. - **Showcasing Product Features:** Using creative and unique methods to demonstrate product capabilities can leave a lasting impression on consumers. - **Unconventional Advertising:** Thinking outside the box to create memorable advertisements can help brands stand out in a crowded marketplace. ### Industries Being Reshaped - **Automotive:** Opportunities to showcase vehicle features and storage capacity in innovative and attention-grabbing ways. - **Food and Beverage:** Innovative food pairings and experiences that enhance brand messaging and create unique advertising campaigns. - **Advertising and Marketing:** Creating new and unconventional advertising approaches that capture consumer attention and drive brand awareness and engagement. ## Related on Trend Hunter - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Courtroom Drama-Inspired Campaigns](https://www.trendhunter.com/trends/butterkist1.md) - [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/popcornopolis-takis-fuego.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md)