# Sand Vehicles This Volkswagon Jetta Advertisement Required Serious Photoshop Skill By Jacqueline Parrish | Published 2009-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagon-jetta-advertisement References: [adsoftheworld](http://adsoftheworld.com/media/print/volkswagen_jetta_a_trip_to_the_beach) & [vw](http://www.vw.com/jetta/en/us/) For the latest Volkswagon Jetta advertisement, a [South African ad agency](https://www.trendhunter.com/trends/electric-capri) came up with a clever and cutesy theme that would require enlisting a very experienced photoshopper. The Volkswagon Jetta advertisement revolves around the phrase “getting there is just as fun” and shows a small child burying her brother in sand in the back seat, which also happens to be made out of sand. Props to the photoshopper because this is one super cool ad. **Implications** - Consumers are intrigued by surrealistic imagery because it gives consumers a sense of euphoria. As many North Americans live hectic lifestyles, consumers use this euphoria as a source of stress relief. Corporations may consider utilizing [surrealistic graphics in their advertising campaigns](https://www.trendhunter.com/trends/canva-spotlights) in order to garner consumer attention. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Surrealistic Imagery:** Using surrealistic imagery in advertising campaigns may provide a sense of euphoria to consumers and help relieve their stress. - **Creative Advertisements:** Creating clever and eye-catching ad themes such as the sand vehicle campaign can capture consumer attention. - **Photoshopping Skills:** Having skilled photoshoppers on your team can bring about highly-effective advertisement campaigns that set you apart from competitors. ### Industries Being Reshaped - **Marketing and Advertising:** Marketing and advertising agencies need to discover innovative and unique ways of capturing consumer attention in the digital age. - **Design and Creative Services:** Having design and creative teams with unique skills can bring a competitive advantage to your advertising campaigns. - **Automotive:** Innovative car advertising campaigns can create a strong sense of brand loyalty amongst consumers. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)