# Insectified Car Spots The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World By Jordan M | Published 2011-02-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagon-black-beetle-2011-super-bowl-ad References: [i4u](http://www.i4u.com/45027/volkswagen-black-beetle-super-bowl-ad-2011-online-now) & [vw](http://www.vw.ca/ca/en_ca.html) This fantastic [Volkswagon Black Beetle 2011 Super Bowl ad](https://www.trendhunter.com/trends/electric-capri) rejects the notion that movies and TV shows are the only medium television viewers can rely upon to transport them to new and exciting worlds. In the spirit of great insect-based films like [Disney](https://www.trendhunter.com/trends/hyundai-ioniq-5-disney100-platinum-concept)’s A Bug’s Life and Honey I Shrunk The Kids, the Volkswagon Black Beetle 2011 [Super Bowl commercial](https://www.trendhunter.com/trends/instacart-super-bowl) uses cutting-edge CGI and a whole lot of imagination to show a nimble, agile and speedy black beetle (literally!) outperforming all the other creatures in a beautiful and lush insect world. For viewers and prospective customers alike, the ad communicates a clear message: the new Volkswagon Beetle will be faster, safer and cooler than ever. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **CGI Advertising:** Opportunity to leverage cutting-edge CGI technology in advertising campaigns to create immersive and visually stunning experiences. - **Insect-inspired Marketing:** Opportunity to incorporate insect-inspired themes and imagery in marketing campaigns to evoke a sense of agility, speed, and uniqueness. - **Transportation Fantasy:** Opportunity to use advertising to transport viewers to fantastical worlds and create an emotional connection with the brand. ### Who This Affects Most - **Automotive:** Opportunity to use innovative advertising techniques to promote new features and performance improvements in the automotive industry. - **Entertainment:** Opportunity to partner with movie studios and TV networks to create immersive advertising campaigns that tap into popular culture and captivate viewers. - **Travel and Tourism:** Opportunity to use storytelling and visual effects in advertising to inspire wanderlust and promote unique travel experiences. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)