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# Eco-Friendly Car Sharing Programs
The Volkswagen WeShare is an Electric Car Share Program

By Daniel Johnson | Published 2019-06-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-weshare
References: [techcrunch](https://techcrunch.com/2019/06/27/volkswagen-launches-weshare-all-electric-car-sharing-service/) & [volkswagen-newsroom](https://www.volkswagen-newsroom.com/en/press-releases/volkswagen-weshare-launched-in-berlin-as-full-electric-service-5117)

The auto manufacturing company has announced its [Volkswagen](https://www.trendhunter.com/trends/ev-charging) WeShare program, which will be a [car sharing program](https://www.trendhunter.com/trends/turo-monthly) exclusively for [electric vehicles](https://www.trendhunter.com/trends/electric-vehicle-adoption). The program will initially be launched in Berlin, with 1,500 cars, all of which are Volkswagen e-Golfs. 500 additional cars are said to be added to the program by next year, which will be Volkswagen e-up! models.

The Volkswagen WeShare program will also handle charging costs to the vehicles, which will be available on-demand. The cars will not have set locations for pick up and drop off, instead, they will have a "free-floating arrangement." This means that users can drop off or pick up a car anywhere public parking is available. This makes a more convenient experience for consumers, however, this model is harder on the company due to logistical reasons.

Image Credit: Volkswagen

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 17% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Electric Vehicle Car Sharing:** The Volkswagen WeShare program highlights the trend of car sharing exclusively for electric vehicles.
- **Free-floating Car Sharing:** The free-floating arrangement in the Volkswagen WeShare program disrupts traditional car sharing models by allowing users to pick up and drop off cars anywhere public parking is available.
- **Managed Charging Services:** The Volkswagen WeShare program's handling of charging costs introduces a trend of providing managed charging services for electric vehicle car sharing programs.

### Who This Affects Most

- **Automotive:** The Volkswagen WeShare program presents disruptive innovation opportunities for electric vehicle car sharing within the automotive industry.
- **Technology:** The free-floating arrangement in the Volkswagen WeShare program can create disruptive innovation opportunities for technology companies that provide car sharing platforms and solutions.
- **Energy:** The managed charging services in the Volkswagen WeShare program open up disruptive innovation opportunities for energy companies that can provide efficient and sustainable charging solutions.

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