# Convertible German Crossovers The Volkswagen T-Roc Will Be Put into Production and Sold Stateside By Michael Hines | Published 2017-03-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-troc References: [autonews](http://www.autonews.com/article/20170320/OEM04/303209964/vw-to-launch-t-roc-in-u-s-in-19) & [vw](http://www.vw.com/) Back in 2014, the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition) T-Roc was shown off in concept form. Three years later, the convertible crossover has been given the production green light. The T-Roc, which is likely to have its name changed, will make its stateside debut sometime in 2019. The move is a no-brainer for [VW](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus), as sales of small SUVs are booming in the United States. What makes the Volkswagen T-Roc so unique and notable is that it's a two-door convertible. The T-Roc wouldn't be so strange if it was a muscle car or a sports coupe. But convertible crossovers aren't really that popular. It remains to be seen if the Volkswagen T-Roc will lose its removable roof once it makes production. Should it not, then the German automaker has a chance to recapture the quirky magic of the New Beetle. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Convertible Crossovers:** The popularity of small SUVs provides a disruptive opportunity for automakers to produce more unconventional styles for consumers who want a unique driving experience. - **Removable Roofs:** The use of convertible roofs on crossovers opens up a new market for consumers who want the functionality of an SUV with the feel of a convertible, disrupting traditional SUV design principles. - **Concepts-to-production:** The T-Roc's transition from concept to production demonstrates an opportunity to innovate by investing in unique design concepts and then tailoring them for market appeal and feasibility. ### Industries Being Reshaped - **Automotive Industry:** Automakers can consider convertible crossovers with unique designs to cater to the increasing demand for small SUVs in the US market. - **SUV Manufacturing Industry:** The convertible crossover design can create new opportunities for the SUV manufacturing industry to differentiate itself and attract customers looking for a distinctive driving experience. - **Roof Manufacturing Industry:** Automakers and roof manufacturers can investigate innovative ways to design and produce convertible roofs that meet the needs and preferences of consumers for the growing market of convertible SUVs. ## Related on Trend Hunter - [Landscape-Inspired Off-Road SUVs](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition.md) - [Production-Ready Robotic Taxis](https://www.trendhunter.com/trends/id-buzz-ad.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Off-Road Open-Air Vehicles](https://www.trendhunter.com/trends/gclass-cabriolet.md) - [High-Performance Hatchback Vehicles](https://www.trendhunter.com/trends/2024-volkswagen-golf-r-333-limited-edition.md) - [Dedicated EV Companies](https://www.trendhunter.com/trends/harvester-scout.md) - [Adventure-Ready Open-Air SUVs](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept.md) - [All-Electric Sleek Fastback Sedans](https://www.trendhunter.com/trends/id7.md) - [Beach-Ready Surfing Vans](https://www.trendhunter.com/trends/volkswagen-california-surf.md)