# Removable Roof SUVs The Volkswagen T-ROC Vehicle is Both Versatile and Durable By Jamie Danielle Munro | Published 2014-03-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-troc-vehicle References: [designboom](http://www.designboom.com/technology/volkswagen-t-roc-compact-suv-concept-features-removable-roof-03-10-2014/) & [autoblog](http://www.autoblog.com/photos/volkswagen-t-roc-concept/) The 2014 Geneva International Motor show was filled with forward-thinking [concept cars](https://www.trendhunter.com/trends/offroad-vehicle-concept), and the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-gentravel-concept) T-ROC vehicle is just one example of the memorable products showcased at this event. An SUV is usually associated with off-road trips and adventure, while convertibles are conventionally seen as slick city cars with more style than practicality. The Volkswagen T-ROC vehicle aims to merge these two concepts to offer a fashionable (and airy) ride with a motor and frame to withstand rocky roads. The top of the car comes off easily, allowing one to feel the luxury and natural air conditioning that comes with a convertible, without the worry that the car will suffer serious damage when driving through rough patches in the open wilderness. Photo Credits: [designboom](http://www.designboom.com/technology/volkswagen-t-roc-compact-suv-concept-features-removable-roof-03-10-2014/), [autoblog](http://www.autoblog.com/photos/volkswagen-t-roc-concept/) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Convertible Suvs:** The Volkswagen T-ROC vehicle demonstrates the trend of merging the style and practicality of convertibles with the ruggedness of SUVs, creating a versatile and durable vehicle. - **Off-road Convertibles:** The removable roof feature of the Volkswagen T-ROC vehicle highlights the trend of off-road convertibles, allowing drivers to enjoy the luxury and open-air experience while navigating rough terrains. - **Fashionable Adventure Vehicles:** The Volkswagen T-ROC vehicle represents the trend of fashionable adventure vehicles, combining stylish design with the ability to withstand challenging roads and environments. ### Who This Affects Most - **Automotive Manufacturing:** The automotive manufacturing industry can benefit from the trend of convertible SUVs by incorporating removable roof features into their own vehicle models to cater to customer preferences. - **Outdoor Recreation:** The outdoor recreation industry can leverage the trend of off-road convertibles by offering guided tours or rental services that provide adventurous experiences in convertible SUVs for nature enthusiasts. - **Luxury Car Market:** The luxury car market has an opportunity to tap into the trend of fashionable adventure vehicles by developing high-end convertible SUVs that combine elegance and ruggedness for affluent consumers seeking versatile transportation options. ## Related on Trend Hunter - [Adventurous Pint-Sized EVs](https://www.trendhunter.com/trends/opel-rocks-electric-extreme-concept.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Off-Road Open-Air Vehicles](https://www.trendhunter.com/trends/gclass-cabriolet.md) - [Outdoor-Focused Concept Cars](https://www.trendhunter.com/trends/manifesto-concept-car.md) - [Shapeshifting Interior Electric Vehicles](https://www.trendhunter.com/trends/volkswagen-gentravel-concept.md) - [Panoramic Roof Camper Vans](https://www.trendhunter.com/trends/spacecamper-multivan-classic.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Landscape-Inspired Off-Road SUVs](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition.md) - [Tent-Topped Electric Vehicles](https://www.trendhunter.com/trends/koda-enyaq-iv-80-festeval.md)