# Convertible Crossover Vehicles The Volkswagen T-Roc Cabriolet will Launch in 2020 By Michael Hemsworth | Published 2019-08-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-troc-cabriolet References: [geeky-gadgets](https://www.geeky-gadgets.com/volkswagen-t-roc-cabriolet-suv-unveiled-14-08-2019/) & [volkswagen-newsroom](https://www.volkswagen-newsroom.com/en/the-new-t-roc-cabriolet-5230) The [Volkswagen](https://www.trendhunter.com/trends/volkswagen-tcross) T-Roc Cabriolet is a new convertible vehicle from the automotive brand that aims to offer drivers with an alternative option that's unlike anything else on the market. The vehicle boasts a [convertible design](https://www.trendhunter.com/trends/artura-spider) that will allow drivers and passengers alike to enjoy fresh air while cruising in rural or urban locations. The [crossover-like design](https://www.trendhunter.com/trends/audi-quanta) of the vehicle is far different from the design of conventional convertibles that are often characterized by their compact, sporty aesthetic. The Volkswagen T-Roc Cabriolet is set to launch in 2020 and is expected to have a price point in the UK that's under £30,000. The vehicle builds on the popularity of crossover models and the need for a new kind of convertible to reinvigorate interest in the automotive design style. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Convertible Crossover Vehicles:** Disruptive innovation opportunity: Explore the possibilities of combining the functionality of a crossover with the open-air experience of a convertible. - **Alternative Convertible Options:** Disruptive innovation opportunity: Create unique convertible designs that offer a fresh experience for drivers and passengers. - **Reinvigorating the Convertible Market:** Disruptive innovation opportunity: Develop convertible models that appeal to a wider audience and generate renewed interest in the automotive design style. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Transform the traditional automotive industry by introducing innovative convertible crossover vehicles. - **Design:** Disruptive innovation opportunity: Reimagine convertible design concepts to create unique and appealing experiences for consumers. - **Tourism/leisure:** Disruptive innovation opportunity: Cater to the needs of travelers by offering convertible crossover vehicles that provide an enjoyable open-air driving experience in both urban and rural locations. ## Related on Trend Hunter - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Landscape-Inspired Off-Road SUVs](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition.md) - [High-Performance Hatchback Vehicles](https://www.trendhunter.com/trends/2024-volkswagen-golf-r-333-limited-edition.md) - [Well-Appointed Pop-Top Motorhomes](https://www.trendhunter.com/trends/tourer-cuv.md) - [Retro-Styled Electric Convertibles](https://www.trendhunter.com/trends/electric-convertible.md) - [All-Electric Sleek Fastback Sedans](https://www.trendhunter.com/trends/id7.md) - [Sporty All-Electric Concept Cars](https://www.trendhunter.com/trends/volkswagen-idx-performance.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [70s-Style Four-Door EVs](https://www.trendhunter.com/trends/ford-capri.md)