# Branded Mudvertising Volkswagen Touareg's Chic Off-Road Campaign By Marissa Brassfield | Published 2009-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-touareg-mud References: [coloribus](http://www.coloribus.com/paedia/prints/2009/1/5/277151/) & [almapbbdo.br](http://www.almapbbdo.com.br/index.php#section=intro) The latest print ad for the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition) [Touareg](https://www.trendhunter.com/trends/2024-urus) capitalizes on the SUV's ability to remain chic even while getting dirty. It's photographed after an off-road outing, but after taking a closer look, the mud isn't mud at all, but a branded print that looks *just* enough like [Louis Vuitton](https://www.trendhunter.com/trends/new-travel-campaign) from afar to suggest luxury. The print ad's caption, "The luxury off-road from Volkswagen," drives the point home. The Volkswagen Touareg print ad was created by the Almap BBDO, São Paulo, Brazil ad agency with a team that included art director Danilo Boer, copywriter Tales Bahu, illustrator Adelmo, and creative directors Marcello Serpa, Dulcidio Caldeira and Luiz Sanches. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Off-road:** There is an opportunity for car companies to create vehicles that can go off-road while maintaining luxury style for discerning consumers. - **Mudvertising:** There is an opportunity for brands to use mud as an advertising tool to showcase their messaging in a unique way. - **Branded Print Ads:** There is an opportunity for brands to create print ads that use branded imagery to tell a story or convey brand messaging in a unique and eye-catching way. ### Where This Applies - **Automotive:** The automotive industry has an opportunity to create off-road vehicles that also cater to upscale consumers. - **Advertising:** The advertising industry has an opportunity to use mud or other unconventional mediums for brand messaging to create memorable and unique campaigns for clients. - **Fashion:** The fashion industry has an opportunity to collaborate with brands to showcase their products in unexpected ways through branded print ads or mudvertising campaigns. ## Related on Trend Hunter - [Landscape-Inspired Off-Road SUVs](https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md)