# Sleepwalking Auto Ads The Volkswagen Touareg Commercial Brings a Whole New Meaning to Dream Cars By Jamie Danielle Munro | Published 2011-07-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-touareg-commercial References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/volkswagen-sleepwalker/) & [ddb.au](http://www.ddb.com.au/) The latest [Volkswagen](https://www.trendhunter.com/trends/volkswagen-gentravel-concept) [Touareg](https://www.trendhunter.com/trends/2024-urus) commercial brings a whole new meaning to the concept of a dream car. The man in this auto ad just can't help but wake up every morning to find himself in his beloved Volkswagen. Surprisingly, his wife seems to take the whole car obsession quite well. Night after night, the young man cannot help but sleepwalk over to his Volkswagen and curl up in its comfy confines. He does receive quite a fright upon waking up to his head falling forward against the steering wheel, but it seems to be worth it for this individual. Either way, the Volkswagen Touareg commercial shows just how luxurious this car can be. **Implications** - Many consumers are looking for advertisements with a sense of humor to them. Companies that incorporate [comedic elements to their campaigns](https://www.trendhunter.com/trends/titos-spokescart) stand a stronger chance of developing a long-lasting relationship with consumers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertisements:** Companies that incorporate comedic elements into their campaigns have the potential to develop a long-lasting relationship with consumers. ### Where This Applies - **Automotive:** Automotive companies can explore humorous advertisements to create a stronger connection with consumers. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)