# Roller Coaster Car Campaigns The Volkswagen Tiguan Ads Shows How Exciting Off-Roading Is By Meghan Young | Published 2011-10-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-tiguan References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/volkswagen-roller-coaster/) & [kaffeine.kde.org](http://kaffeine.kde.org) "[Off-road](https://www.trendhunter.com/trends/offroad-suvs) has never been so exciting," or so the latest [Volkswagen](https://www.trendhunter.com/trends/game-on) [Tiguan](https://www.trendhunter.com/trends/airconsole-1) ad campaign will have you believe. Turning rough terrain into an exhilarating roller coaster is one way of interpreting that simple and succinct slogan. Considering that roller coasters offer rather smooth rides despite the stomach-churning twists, turns and dips, it is a great comparison to the Volkswagen Tiguan. With this in mind, the ad campaign seems to be saying that the Volkswagen Tiguan is as smooth a ride as a roller coaster without compromising the true allure of off-roading. Conceived and executed by Ukraine-based ad agency Kaffeine, the Volkswagen Tiguan ad campaign really puts the potential customer into the front seat of this fun ride. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Exhilarating Off-roading:** Disruptive innovation opportunity: Develop immersive off-roading experiences that provide the same level of excitement as roller coasters. - **Smooth Rides:** Disruptive innovation opportunity: Create vehicles or technologies that offer smooth rides on rough terrains, similar to roller coasters. - **Compelling Ad Campaigns:** Disruptive innovation opportunity: Design captivating ad campaigns that use unexpected metaphors to highlight product benefits, like comparing a car to a roller coaster. ### Where This Applies - **Automotive Industry:** Disruptive innovation opportunity: Integrate features into cars that enhance off-road driving experiences, making it as exciting as a roller coaster. - **Adventure Tourism Industry:** Disruptive innovation opportunity: Develop adventure tourism experiences that combine the thrill of roller coasters with off-roading activities. - **Advertising Industry:** Disruptive innovation opportunity: Create unique and impactful ad campaigns that use unconventional metaphors or comparisons to engage and captivate target audiences. ## Related on Trend Hunter - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md)