# Adventure-Driven Auto Ads The Volkswagen Space Cross Campaign Relies on People's Imaginations By Meghan Young | Published 2011-12-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-space-cross-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/volkswagen-space-cross-in-the-legend/) & [almapbbdo.br](http://www.almapbbdo.com.br/) If there was ever a time for an appeal to people's imaginations, it would be during the holiday season, and that is exactly what the [Volkswagen](https://www.trendhunter.com/trends/game-on) Space Cross campaign does. But instead of relying on typical Christmas scenarios, this [ad campaign](https://www.trendhunter.com/trends/you-are-how-you-car) focuses more on the idea of legends, thus providing a refreshing break from all of the [holiday campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign) popping up from every corner of the world. Conceived and executed by Sao Paolo-based ad agency AlmapBBDO, the Volkswagen Space Cross campaign appeals its audience to think of "any adventure you imagine will fit." They provide a couple of creative concepts such as "Space Cross in the Legend of the Headless Mule." Fun and exciting, the Volkswagen Space Cross campaign is sure to rev people up. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 25% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Imagination-focused Advertising:** Opportunities to develop ad campaigns that tap into people's imaginations, providing a refreshing break from the typical holiday-themed ads. - **Adventure-driven Marketing:** Creating campaigns that encourage consumers to think of exciting adventures and associate them with the brand. - **Non-traditional Holiday Campaigns:** Developing advertising strategies that stand out from the multitude of typical holiday-themed ads. ### Sectors Adopting This - **Automotive:** Opportunities for car manufacturers to create innovative ad campaigns that emphasize adventure and imagination. - **Advertising:** Incorporating imaginative elements into ad campaigns to captivate audiences and distinguish brands. - **Creative Marketing:** Exploring new and unconventional approaches to advertising during the holiday season to capture consumers' attention. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)