# Shark-Inspired Automotive Games Volkswagen Shark Week Campaign Features Shark-Centric Car Games By Laura McQuarrie | Published 2014-08-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-shark-week References: [brandingmagazine](http://www.brandingmagazine.com/2014/08/17/volkswagen-invites-you-to-scroll-for-567-miles/) & [vwsharkweek](http://vwsharkweek.com/challenge-scroll.php) This year the [Volkswagen](https://www.trendhunter.com/trends/atari-and-airconsole) Shark Week promotions include three playable online games that share the common thread of sharks and cars. The campaign features the VW Golf TDI, which Volkswagen is calling "One of the only cars to practically match the shark’s non-stop way of life." The three online games include the Scroll Challenge, which requires users to scroll for an actual 567 miles using a mouse, the Shark Survivor, which pits gamers against sharks and Swim Like a Shark, a game which challenges users to put their shark-like swimming abilities to the test. Last year [Discovery Channel](https://www.trendhunter.com/trends/sharkey-temple) and Volkswagen came together to create the Convertible Shark Cage using a 2013 [Beetle](https://www.trendhunter.com/trends/1970-volkswagen-beetle), but these games are far more fun and interactive, plus they're really part of a "A Non-Stop Shark Week." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Online Automotive Games:** Disruptive innovation opportunity for game developers to create engaging online games centered around cars. - **Shark-themed Promotions:** Disruptive innovation opportunity for marketers to leverage shark-related content in promotional campaigns. - **Interactive Advertising Campaigns:** Disruptive innovation opportunity for advertisers to create interactive campaigns that captivate and engage the audience. ### Who This Affects Most - **Gaming:** Disruptive innovation opportunity for the gaming industry to capitalize on the popularity of shark-themed automotive games. - **Automotive:** Disruptive innovation opportunity for automotive companies to incorporate shark-inspired designs and features in their vehicles. - **Marketing:** Disruptive innovation opportunity for marketers to create unique and captivating promotional campaigns centered around shark-related content. ## Related on Trend Hunter - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [In-Car Gaming Integrations](https://www.trendhunter.com/trends/porsche-x-airconsole.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md)