# Location-Based Film Screenings Volkswagen 'See Film Differently' Campaign Heads to the London Zoo By Tim Ward | Published 2010-10-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-see-film-differently References: [seefilmdifferently](http://www.seefilmdifferently.com) & [facebook](http://www.facebook.com/seefilmdifferently) Fans of the classic horror movie 'An American Werewolf in London' are getting a chance to immerse themselves fully in the movie by watching the film at one of the key locations from the flick. The [Volkswagen](https://www.trendhunter.com/trends/official-automotive-partner) 'See Film Differently' campaign is screening John Landis' cult favorite at the [London Zoo](https://www.trendhunter.com/trends/battle-for-heinz), where the werewolf awakes after his first attacks. The Volkswagen 'See Film Differently' campaign event will feature a tour of the film’s location, an exhibition of original props and key photographic stills from the movie, and appearances from talent and personalities linked to this iconic film. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Location-based Film Screenings:** Opportunity to create immersive film experiences by screening movies at key locations from the film. ### Industries Being Reshaped - **Film:** Film industry can capitalize on location-based screenings to enhance audience engagement. - **Tourism:** Tourism industry can attract movie enthusiasts by offering location-based film experiences. - **Experiential Marketing:** Experiential marketing industry can leverage location-based screenings to create unique brand experiences. ## Related on Trend Hunter - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)