# Fashionable Auto Calendars Volkswagen Scirocco 2009 By Ayman | Published 2008-11-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-scirocco-calendar-germany-next-top-model References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2008/11/15-best-2009-calendars-from-pentagram.html) & [zercustoms](http://www.zercustoms.com/photos/Volkswagen-Scirocco-Calendar.html) With 2008 coming to an end, it's time to obsess about calendars. One of these that draws my attention is the [Volkswagen](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand) Scirocco Calendar, which utilizes the fashion show '[Germany's](https://www.trendhunter.com/trends/accessible-ev-charging-station) Next Top Model,' a spin-off of Tyra Banks' 'America's Next Top Model.' Supermodel Heidi Klum is the lead judge and producer of the show. The resulting calendar is more like a playful fashion editorial with the images of the models and the Volkswagen Scirocco car processed and fused together. [VW](https://www.trendhunter.com/trends/official-automotive-partner) is the main sponsor of 'Germany's Next Top Model' and awarded the show's winner, Jennifer Hof, with a brand new Scirocco sport hatchback while the runners-up received Volkswagen CrossPolos. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 70% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fashion-driven Marketing:** There is an opportunity for businesses to collaborate with fashion shows and utilize fashion-driven marketing campaigns to reach a wider audience. - **Branded Collaborations:** Companies can explore collaborations with popular TV shows and award winners with branded products to increase brand recognition and loyalty. - **Playful Visual Fusion:** There is potential for creating visually appealing content by merging different elements together, such as models and products, to create unique and eye-catching visuals. ### Industries Being Reshaped - **Automotive:** Automotive companies can explore opportunities to sponsor and collaborate with fashion shows to create branded content and increase brand visibility. - **Fashion:** Fashion brands can consider partnering with TV shows or automotive companies to create innovative marketing campaigns and leverage their brand image. - **Television:** Television networks and production companies can explore collaborations with automotive and fashion brands to create engaging content and attract a wider audience. ## Related on Trend Hunter - [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Beach-Ready Surfing Vans](https://www.trendhunter.com/trends/volkswagen-california-surf.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Opulent Nail Polish Calendars](https://www.trendhunter.com/trends/beetles-christmas-advent-calendar.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [High-Performance Hatchback Vehicles](https://www.trendhunter.com/trends/2024-volkswagen-golf-r-333-limited-edition.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md)