# Real Life as a Movie Volkswagen Rearview Camera Ad Avoids Dangerous Situation By Ayman | Published 2009-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-rearview-camera-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/volkswagen_rearview_camera) & [volkswagen](http://www.volkswagen.com/) This new ad from [Volkswagen](https://www.trendhunter.com/trends/game-on) promotes the fantastic rearview camera feature in the new Volkswagen [Golf](https://www.trendhunter.com/trends/airconsole-1) models. The ad creatively showcases the power of the rearview camera by showing a Volkswagen Golf car parked at a movie theater that is playing the movie “The Kid And His Bicycle.” This communicates that the driver will be able to easily see the little boy on his bicycle behind the car. Given that cinema screens are humongous and easy to see, the concept works really well in promoting this feature. The excellent ad was created by Try Reklamebyra, Oslo, Norway. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 2% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Advertising:** Ads that creatively use virtual reality technology to demonstrate product features or benefits. - **Interactive Advertising:** Ads that encourage audience participation and provide a more engaging experience. - **User-generated Content Advertising:** Ads that incorporate user-generated content to showcase the product in real-life situations. ### Sectors Adopting This - **Automotive Industry:** Opportunities for creating innovative ads that showcase the latest technological advancements in cars. - **Film Industry:** Opportunities for collaborating with brands to create advertisements that seamlessly incorporate popular films. - **Advertising Industry:** Opportunities for developing creative and memorable campaigns that effectively communicate product features and benefits. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)