# Cautioning Tail-End Campaigns The Volkswagen Rear Assist Ads Shows the Benefits of a Rear-View Cam By Meghan Young | Published 2011-06-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-rear-assist References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/volkswagen-paint-bucket-rake-scaffolding/) & [grabarzundpartner.de](http://www.grabarzundpartner.de) It's always important to be aware of one's surroundings and the [Volkswagen](https://www.trendhunter.com/trends/game-on) Rear Assist ad campaign cautions just that. A series of print ads that advertises the benefits of Volkswagen's rear-view cameras, it shows that you can never be too careful when backing up in a car, just as you can't be too careful when backing up in general. Conceived and executed by Hamburg-based ad agencies Grabarz & Partner and Werbeagentur, the Volkswagen Rear Assist ad campaign features everyday situations that could happen to pretty much everyone. Well, perhaps not necessarily the scaffolding scenario. The rear assist technology is available in the Transporter, Caravelle and Crafter. The Volkswagen Rear Assist ad campaign was art directed by Thomas Schmiegel, photographed by Tom Mennemann and Christa Klubert and copywritten by Kerstin Correll. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Rear-view Camera Technology:** Exploring the advancements and benefits of rear-view camera technology for enhanced safety and awareness in vehicles. - **Advertising Campaigns:** Using creative print ads to promote products and services that highlight the importance of cautious behavior in everyday situations. - **Ad Agency Collaboration:** Embracing partnerships between multiple advertising agencies to conceive and execute innovative ad campaigns that resonate with the target audience. ### Sectors Adopting This - **Automotive:** Leveraging rear-view camera technology in vehicles to provide customers with enhanced safety features and a better driving experience. - **Advertising:** Utilizing creative advertising campaigns to promote various products and services, emphasizing the importance of safety and cautious behavior. - **Photography:** Collaborating with professional photographers to capture captivating visuals that effectively communicate the message of ad campaigns. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Autonomous Rear Safety Technologies](https://www.trendhunter.com/trends/collision-prevention-system.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md)