# Playful Commuting Ads The Volkswagen Polo GTI Campaign Likes Drives to Slides and Poles By Meghan Young | Published 2014-06-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-polo-gti References: [adeevee](http://www.adeevee.com/2014/06/volkswagen-polo-gti-dinner-college-soccer-print/) & [ddb](http://www.ddb.com) The [Volkswagen](https://www.trendhunter.com/trends/game-on) Polo GTI ad campaign focuses not only on the quality of the car, but how fun it is to drive. By likening it to slides and poles, the images bring to mind fun playgrounds. By putting people into a childlike mood, it appeals to nostalgia, youthfulness and a desire to enjoy every minute of life. Conceived and executed by the [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) ad agency branch based in Mexico City, Mexico, the Volkswagen Polo GTI ad campaign also shows just how quick the commute is from the office to a kid's soccer game and the home to an important school exam. Art directed by Antonio Cué with creative direction by Walter Aregger, Hernan Ibarra and Raul Pineda, the images are full of narrative in a clear and concise way. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Playful Advertising:** Opportunity to create ad campaigns that tap into nostalgia, youthfulness, and the desire for fun. - **Emotional Connection:** Opportunity to evoke strong emotions and create a lasting impression through relatable and relatable imagery. - **Narrative Marketing:** Opportunity to tell a story and engage audiences on a deeper level through visual storytelling. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to showcase the fun and enjoyable aspects of driving, appealing to a younger demographic. - **Advertising:** Opportunity for ad agencies to create innovative and fun campaigns that resonate with consumers emotionally. - **Entertainment:** Opportunity for entertainment companies to leverage nostalgia and youthfulness to create engaging content that captures audience attention. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)