# Test Drive Advergames The Volkswagen Polo Game 'Tame the Tank' By Katherinev123 | Published 2010-04-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-polo-game References: [digitalbuzzblog](http://www.digitalbuzzblog.com/advergame-volkswagen-polo-tame-the-tank-game/) & [volkswagen.nl](http://www.volkswagen.nl/temdetank/) Marketing is often about customer engagement and if you're an auto manufacturer, what better way to engage the than with a [fun driving game](https://www.trendhunter.com/trends/escape-road)? The [Volkswagen](https://www.trendhunter.com/trends/airconsole-1) Polo Game, called 'Tame the Tank,' is an [advergame created by Tribal DDB Amsterdam](https://www.trendhunter.com/trends/ice-cold-justice) to promote the Volkswagen Polo. The Volkswagen Polo game, which is--unfortunately--all in Dutch, is 2D but features some 3D aspects. It involves driving around the new Polo while collecting items for "good and bad," according to Digital Buzz. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Advergames:** Creating interactive games to promote products and engage customers. - **Customer Engagement:** Using innovative methods to connect and involve customers in marketing efforts. - **Virtual Test Drives:** Simulating real-life driving experiences through virtual reality or interactive games. ### Industries Being Reshaped - **Automotive:** Leveraging interactive games and virtual experiences to advertise and attract potential car buyers. - **Digital Marketing:** Developing cutting-edge strategies to engage customers and promote products through digital platforms. - **Gaming:** Partnering with businesses to create branded games that entertain and promote their products or services. ## Related on Trend Hunter - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [In-Car Gaming Integrations](https://www.trendhunter.com/trends/porsche-x-airconsole.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md)