# Daddy's Girl Auto Ads The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car By Kevin Young | Published 2012-05-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-polo-commercial References: [adverblog](http://www.adverblog.com/2012/05/14/video-of-the-day-vw-polo-dad/) & [vw](http://www.vw.ca/en.html) Father's Day is right around the corner and this [Volkswagen](https://www.trendhunter.com/trends/game-on) Polo Commercial comes at a perfect time. This ad by Volkswagen is a commercial that shows the undying love a father has for his little girl. It shows the different stages of a young girl's life where her father stands by her side every step of the way. The ad uses the father love theme to showcase a "small but tough" car that's suitable for beginners. The commercial leads viewers from the start of the young girl's birth to her departure when she takes off to college. This awe-inspiring father-daughter love theme really pulls the heartstrings even though it's just a car ad. It is another example of [clever advertising that uses emotions](https://www.trendhunter.com/trends/synchrony-bank) to appeal to customers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Storytelling Ads:** Opportunity for businesses to create ads that tell a heartwarming story to connect with customers on an emotional level. - **Safety-focused Car Advertising:** Car companies can focus on advertising the safety features of their cars in an effort to appeal to customers' concerns for safety. - **Beginner-friendly Cars:** Opportunity for car companies to create beginner-friendly cars and advertise them as such, targeting new and inexperienced drivers. ### Sectors Adopting This - **Automotive:** Car companies can focus on creating beginner-friendly cars and advertising them as safe to target new drivers. - **Marketing and Advertising:** Opportunity for businesses to create emotional storytelling ads to connect with customers on a deeper level and increase brand loyalty. - **Parenting and Family:** Businesses can create ads and marketing campaigns that highlight the importance of family and the love between parent and child to appeal to parents and families. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md)