# Imaginative Auto Advertising The Volkswagen People's Car Project Invites Whimsical Submissions By Amelia Roblin | Published 2011-06-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-people-s-car-project References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/volkswagen_the_peoples_car_project_2) & [proximityworld](http://www.proximityworld.com/) Few vehicles will fit your needs and desires to a T, but the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-life) People's Car Project offers consumers a chance to design their own out-of-this-world automobiles. With concepts conceived by people of all ages, the submissions are quite extraordinary, featuring dream cars that take the form of beach balls, ladybugs and blowfish, or those that insist on other aesthetic changes which add hovering power and super sleek skins. The team at the Proximity advertising agency of Beijing have reinterpreted such ideas into charming 3D renderings. Each prototype embodies a shrunken scale, and the same glossy cobalt blue color. With such abstract models, the Volkswagen People's Car Project leaves room for other drivers' imaginations to play with each suggestion. Perhaps you may be inspired to design your own whimsical wheels? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Custom Auto Design:** Opportunity to meet the unique needs and desires of consumers by allowing them to design their own imaginative automobiles. - **Creative Advertising Campaigns:** Exploring imaginative and unconventional ways to engage consumers through advertisements. - **User-generated Content:** Leveraging user creativity by inviting them to submit their own designs and ideas. ### Who This Affects Most - **Automotive:** Exploring new approaches to vehicle design and customization. - **Advertising:** Utilizing creative and unconventional advertising strategies to capture consumers' attention. - **Technology:** Leveraging advanced 3D rendering technologies to transform imaginative concepts into tangible prototypes. ## Related on Trend Hunter - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Sculptural Spatial City Cars](https://www.trendhunter.com/trends/volkswagen-numa-concept.md) - [Future Urban Mobility Cars](https://www.trendhunter.com/trends/numa-concept.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cabin-Transformed Vintage Cars](https://www.trendhunter.com/trends/1970-volkswagen-beetle.md)