# Mixed-Messaging Car Ads The Volkswagen Original Parts Commercial Does Not Take Alternatives By Jamie Danielle Munro | Published 2011-06-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-original-parts References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/volkswagen-original-parts-i-love-you-son-youre-adorable-boss-its-not-you/) & [almapbbdo.br](http://www.almapbbdo.com.br) This [Volkswagen](https://www.trendhunter.com/trends/integrating-chatgpt) Original Parts commercial lets viewers know that their autos use only authentic parts for their vehicles with this hilarious [text messaging video](https://www.trendhunter.com/trends/weetabix-have-you-had-yours). Instead of typing in "Boss, I wish I had your wit," in an [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) text message, the "wit" is replaced with "wife." The ad is quick and quirky and Volkswagen's main message is not to settle for alternatives. The commercial does a great job at taking the effects of predictive text and re-appropriating them to get their message across. **Implications** - The featured commercial takes a common mistake that many consumers make when texting and alters it to sell a product. Businesses should consider how the use of humor and familiarity can be used to market a product and gain the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Businesses can leverage humor in their ads to engage consumers and stand out from competitors. - **Authenticity in Marketing:** Highlighting the use of authentic and original parts can appeal to consumers' desire for quality and reliability. - **Re-appropriation of Cultural References:** Reinventing common mistakes or familiar situations creatively can create memorable and effective ads. ### Where This Applies - **Automotive:** The automotive industry can adopt humorous and authentic advertising campaigns to build brand loyalty and differentiate from competitors. - **Telecommunications:** Telecommunication companies can explore re-appropriation of texting or communication mishaps to promote their services or products in a unique way. - **Advertising and Marketing:** The advertising and marketing industry can learn from the Volkswagen commercial's use of humor and familiarity to create compelling campaigns for their clients. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md)