# Sled-Ditching Santas The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It' By Meghan Young | Published 2011-10-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-jetta References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/volkswagen-jetta-santa-ravan-sumo/) & [tribalddbindia](http://www.tribalddbindia.com) The [Volkswagen](https://www.trendhunter.com/trends/game-on) Jetta is such a sweet ride that it even has Santa Claus considering ditching his famous sled and reindeers for it. Hell, even a Sumo wrestler is willing to lose weight for it, compromising his own livelihood in the process. Of course, these images simply illustrate one thing: "You'll do anything to drive it," or so the Volkswagen Jetta ad would have you believe. Conceived and executed by India-based ad agency DDB India/Mudra group, the [Volkswagen Jetta ad campaign](https://www.trendhunter.com/trends/he-got-money) is simple, yet clever, not to mention rather timely. Although many people have Halloween on the brain, the image of Santa Claus will certainly bring Christmas to mind and possibly the idea of treating oneself to a special Christmas gift. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 45% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Santa-jetta Connection:** Opportunity to market the Jetta as a fun and innovative alternative to traditional holiday icons. - **Sacrificing Unnecessary Tradition:** Opportunity to promote Jetta driving as a modern and exciting alternative to outdated traditions. - **Humorous Advertisements:** Opportunity to create more humorous and lighthearted ad campaigns to appeal to consumers' sense of humor. ### Where This Applies - **Automotive:** Opportunity to promote the Volkswagen Jetta as a fun and exciting car to drive during the holidays. - **Advertising:** Opportunity for ad agencies to create more edgy and unique advertisements to appeal to consumers. - **Entertainment:** Opportunity to produce more humorous and entertaining content that will resonate with viewers. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)