# Hipster-Morphing Car Commercials The Volkswagen Hipster Ad Encourages You to 'Follow No One' By Michael Hines | Published 2010-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-hipster-ad References: [buzzfeed](http://www.buzzfeed.com/peggy/volkswagen-makes-fun-of-hipsters) & [volkswagen.au](http://www.volkswagen.com.au/vwcms/master_public/virtualmaster/en_au.html) The [Volkswagen](https://www.trendhunter.com/trends/volkswagen-tcross) hipster ad will make you laugh or cringe depending on which side of the hipster spectrum you stand. This ad is for the Volkswagen Polo, and features four men, three of whom are competing for the 'coolest man at the moment' award. The Volkswagen hipster ad features beard growing and shaving, outfit switching, and a lot of thick-rimmed glasses. This made me laugh, and it honestly made me want to check out the Volkswagen Polo. I want a car that [mocks hipsters](https://www.trendhunter.com/trends/he-got-money) and 'follows no one'. Check out the commercial above to fall in love with the 2010 Volkswagen Polo. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Anti-hipster Marketing:** Opportunity for companies to create products and marketing campaigns that mock and reject trendy and hipster lifestyles. - **Authenticity Messaging:** Opportunity for companies to emphasize authenticity and individuality in their products and marketing campaigns by promoting their products as 'following no one'. - **Irony and Parody Advertising:** Opportunity for companies to create advertising that uses irony, parody, and humor to appeal to edgy, counter-culture audiences. ### Where This Applies - **Automotive Industry:** Opportunity for auto manufacturers to create marketing campaigns that appeal to non-conformists who value authenticity and individuality. - **Fashion Industry:** Opportunity for fashion brands to create anti-hipster designs and messaging that mocks and rebels against trendy fashion norms and promotes originality. - **Advertising Industry:** Opportunity for advertising agencies to develop clever, subversive campaigns that challenge mainstream advertising trends and appeal to counter-culture audiences. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)