# Road Trip Auto Ads Volkswagen Golf GTI Campaign Asks, 'Anyone for a Sunday Drive?' By Vittoria Natarelli | Published 2010-06-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-golf-gti-campaign References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/volkswagen-golf-gti-anyone-for-a-sunday-drive-659055/) The 'Anyone for a Sunday Drive?' commercial is part of the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-golf-gti) Golf GTI campaign. The commercial shows two buddies taking a [peaceful drive through the hills](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here), and having a few laughs along the way. While the commercial isn't mind-blowing exciting, the concept is a home run. The jokes are subtle, the scenery is picturesque and the car looks fantastic. The 'Anyone for a Sunday Drive?' commercial for the Volkswagen Golf GTI campaign has successfully portrayed the GTI as a car that contributes to making memories. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 9% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Elevated Car Commercials:** Opportunity for brands to create more meaningful and memorable ad campaigns through storytelling and subtle humor. - **Nostalgic Marketing:** Brands can tap into consumers' emotions and desires for simpler times to create a deeper connection with their products. - **Aspirational Lifestyle Branding:** Opportunity for brands to promote their products as a key component of a desirable, adventure-filled lifestyle. ### Sectors Adopting This - **Automotive:** Using elevated storytelling and humor in car commercials can help brands differentiate themselves in the crowded automotive market and create an emotional connection with consumers. - **Marketing and Advertising:** Creative approaches to nostalgic and aspirational marketing can help brands stand out and generate buzz for their products. - **Travel and Leisure:** Using aspirational lifestyle branding can help travel and leisure brands tap into consumers' desire for adventure and spark interest in their offerings. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Automatic Transmission Cars](https://www.trendhunter.com/trends/volkswagen-golf-gti.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)