# Gas-Saving Advertisements The Volkswagen Globe Commercial Wants to Save the World & Save You Money By Chalaine Mantha | Published 2011-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-globe-commercial References: [adsoftheworld](http://adsoftheworld.com/media/tv/volkswagen_globe) & [vw](http://www.vw.ca/ca/en_ca/Inside/bluemotiontechnologies.html) The [Volkswagen](https://www.trendhunter.com/trends/official-automotive-partner) [Globe](https://www.trendhunter.com/trends/globe-e-bikes) commercial is a smart television spot that links the brand to the world. It starts off with a deflated globe that inflates throughout the commercial. The commercial tells viewers that "by checking our tire pressure regularly, we could save 24 million liters of gasoline a day. Isn't it amazing what a little air can do?" The commercial promotes Volkswagen as a caring company that wants better things for the world. The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Advertising:** A trend of advertisements promoting eco-friendly practices and products. - **Sustainability Messaging:** A trend of commercials and ads emphasizing sustainability and environmental responsibility. - **Clever Marketing Campaigns:** A trend of creative and witty marketing campaigns that capture attention and deliver a message. ### Where This Applies - **Automotive:** The automotive industry can explore sustainable marketing strategies to promote fuel efficiency and eco-consciousness. - **Advertising:** The advertising industry can leverage clever messaging and eco-friendly advertising to engage and attract environmentally-conscious consumers. - **Environmental Services:** Environmental service companies can partner with brands to develop and implement sustainability-focused marketing campaigns. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto Brand-Supported Soccer Tournaments](https://www.trendhunter.com/trends/canada-soccer.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Electric Car-Themed Playlists](https://www.trendhunter.com/trends/electricwrapped.md)