# Deceptive Car Framing Volkswagen Ads By Ayman | Published 2008-05-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-framing References: [adsoftheworld](http://adsoftheworld.com/media/print/volkswagen_framing_2?size=_original) In celebration of **Volkswagen** being the official car of the *San Sebastian Film Festival*, [DDB Barcelona](http://es.ddb.com) created a collection of print ads inspired by the movie-making process of framing to show you how riding in a VW can make anyone look much better. With a tag line of, "It's all a matter of framing", we see a beautiful girl riding in a [Beetle](https://www.trendhunter.com/trends/1970-volkswagen-beetle), only to find out, when she steps out of the car, that she is with a very old, short man. Another ad shows a chilled out, slightly geeky-looking guy in a [Touareg](https://www.trendhunter.com/trends/2024-urus) who turns out to have a huge belly when he steps out. The third image shows what appears to be a handsome stud in a VW [Golf](https://www.trendhunter.com/trends/airconsole-1), but when he steps out of the car in a leopard print skimpy swimsuit and a boombox, he offers viewers a real shock! The fun ads were illustrated by Lucas Milà and Daniel Gonzalez with art direction by Xavi Galbis. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Visual Deception Advertising:** Brands can utilize visual deception in their advertising campaigns to surprise and engage consumers. - **Narrative Framing Ads:** Ads that mimic the storytelling technique of framing can create intrigue and capture audience attention. - **Surprising Transformations in Advertising:** Advertisers can leverage unexpected transformations in their ads to generate buzz and stand out from competitors. ### Industries Being Reshaped - **Automotive Industry:** Automakers can incorporate deceptive framing concepts into their marketing strategies to showcase unique selling points of their vehicles. - **Advertising and Marketing Industry:** Agencies and brands can explore the use of deceptive framing techniques to create captivating and memorable ad campaigns. - **Creative Illustration and Art Direction:** Art directors and illustrators can experiment with visual deception and narrative framing to bring unique concepts to life in advertisements. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md)