# Accident-Prone PSAs Volkswagen 'Drive Carefully' Campaign Promotes Prudence By Amelia Roblin | Published 2011-07-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-drive-carefully-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/volkswagen_swing) & [ddb_](http://www.ddb.com) Every day, the human body may surprise you. Great injuries can be sustained from the most minor accidents, and the opposite can just as often be true. The [Volkswagen](https://www.trendhunter.com/trends/game-on) 'Drive Carefully' campaign recognizes this fact of life, and uses it to remind motorists that the vehicles they drive can actually be quite dangerous. This run of three [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) prints has a complete absence of any real reference to a vehicle, just three different youngsters hurting themselves on a staircase, a swing set and the cement surface of a pool deck. Beside each mishap, a single line of text gauges the speed at which each person was traveling. At just 12 km/h, the diver's injury looks like it could be life-threatening. The Volkswagen 'Drive Carefully' campaign truly puts racing at 100 km/h into perspective. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Road Safety Campaigns:** There is an opportunity for disruptive innovation in creating road safety campaigns that emphasize the human cost of driving at high speeds. - **Injury Prevention Technology:** Injury prevention technology in vehicles could be a disruptive innovation to prevent accident-related injuries. - **Accident Insurance Services:** There is an opportunity for innovative accident insurance services that are more tailored towards the risks associated with driving. ### Industries Being Reshaped - **Automotive Manufacturing:** Automotive manufacturers could innovate their products to include injury prevention technology. - **Advertising and Marketing:** The advertising and marketing industry could create more impactful road safety campaigns for various clients. - **Insurance:** Insurance companies could develop customized accident insurance policies specifically for motorists. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)