# Inside-Out Car Ads AlmapBBDO Campaign Showcases the Interior of a Volkswagen Fox By KNinja | Published 2010-07-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-car References: [creativereview](http://www.creativereview.co.uk/cr-blog/2010/march/fox-inside-out) & [almapbbdo.br](http://www.almapbbdo.com.br/) The latest campaign for the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-halftrack-fox) [Fox](https://www.trendhunter.com/trends/wild-tr) from AlmapBBDO Brazil has taken car marketing where no other company has gone before. They've turned their latest Volkswagen car campaign inside out -- literally. Not only can we see the shape and curves of the vehicle's exterior, but we are also able to see the entire interior, thanks to the inside-out Volkswagen car campaign. The ad's tagline, "An all-new interior. The Fox," says it all. **Implications** - While car ads usually fixate on speed, ingenuity and sleek exteriors, this unusual approach goes deeper, exploring the car's extensive interior details. [VW's](https://www.trendhunter.com/trends/busbox) Fox model is making waves in the auto world for this captivating campaign, which tries to shock consumers with the car's deceivingly large interior. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interior-focused Car Ads:** By showcasing the interior details, car ads can capture attention and differentiate from competitors. - **Unconventional Marketing Approaches:** Innovative campaigns like turning cars inside out can create a memorable brand image and generate buzz. - **Surprising Product Features:** Highlighting unexpected features, such as a deceivingly large interior, can create a sense of intrigue and attract customers. ### Where This Applies - **Automotive Industry:** Car manufacturers can explore unique advertising strategies to promote their products and stand out in a competitive market. - **Advertising Industry:** Creating unconventional and attention-grabbing campaigns can help advertising agencies attract clients and gain recognition. - **Consumer Electronics Industry:** Similar interior-focused campaigns could be applied to other products like smartphones, showcasing their advanced features and design. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md)