# Beach-Cruising City Cars The Volkswagen Buggy Up! Could Potentially be Headed Stateside By Michael Hines | Published 2013-07-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-buggy-up References: [carbuzz](http://www.carbuzz.com/news/2013/6/30/VW-Wants-to-Build-Up-the-Buggy-7715061/) & [en.volkswagen](http://en.volkswagen.com/en.html) Although it may sound crazy, there's a decent chance that the Volkswagen Buggy Up! could be coming to America. The Up! is Volkswagen's latest city car. Currently sold only in Europe, the Buggy Up! could be coming to America. The idea was first floated back at the 2011 Frankfurt Motor Show. VW's concept was designed for the beach and featured drains on the floor and a completely waterproof interior, including a removable infotainment center. Volkswagen has reportedly received a U.S. design application patent for a production-ready Buggy Up! While this doesn't mean that it will make it to production, things are figuratively looking up. A bunch of the features in the concept version of the Volkswagen Buggy Up! likely won't make production, but its unique body and neoprene-covered seats might survive. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **City-cruising Beach Cars:** Opportunity for car manufacturers to create unique, specialized vehicles for urban coastal living. - **International Car Market Expansion:** Innovation in car design that caters to international markets can increase sales and revenue for car companies. - **Waterproof Car Interiors:** Opportunity for car companies to create cars with all-weather resistance interiors for outdoor activities. ### Sectors Adopting This - **Automotive Industry:** Companies in the automotive industry can innovate by creating unique cars for specific markets and specialized purposes. - **Tourism Industry:** Hotels and attractions in coastal areas can provide unique themed experiences by offering city-cruising beach cars for rent. - **Technology Industry:** Innovations in waterproof technology can benefit car companies by providing them with materials to create waterproof interiors for their vehicles. ## Related on Trend Hunter - [Retro Electric Buggies](https://www.trendhunter.com/trends/meyers-manx-ev.md) - [All-Electric Dune Buggies](https://www.trendhunter.com/trends/manx-20-electric.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Beach-Ready Surfing Vans](https://www.trendhunter.com/trends/volkswagen-california-surf.md) - [Industrial Design-Inspired Micro EVs](https://www.trendhunter.com/trends/citroen.md) - [Fully Electric Retro Busses](https://www.trendhunter.com/trends/volskwagen-id-buzz.md) - [Production-Ready Robotic Taxis](https://www.trendhunter.com/trends/id-buzz-ad.md) - [All-Electric Camper Van Designs](https://www.trendhunter.com/trends/alpincamper.md) - [Compact Electric Suvs](https://www.trendhunter.com/trends/id-cross.md)