# Pedestrian-Protecting Print Ads These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First By Emily Evans | Published 2011-05-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-brake-assist References: [adsoftheworld](http://adsoftheworld.com/media/print/volkswagen_businessman) & [vw](http://www.vw.ca/ca/en_ca.html) Good brakes are one of the most important features to think about when buying a car, especially as far as these [Volkswagen](https://www.trendhunter.com/trends/game-on) 'Brake Assist' print ads are concerned. The print ads were done by advertising agency DDB Mudra in Mumbai, India. Each of the print ads showcases a different scenario in which Volkswagen's [superior brakes](https://www.trendhunter.com/trends/collision-prevention-system) come in handy. Braking when an old man, child or businessman crosses in front of your car is something most drivers can relate to. Whether or not you have had a close call when you had to to suddenly brake, most drivers can appreciate what these Volkswagen 'Brake Assist' print ads are trying to convey. By having good quality brakes, you can not only protect yourself should such a situation arrise, but you can also protect those around you! These Volkswagen 'Brake Assist' ads are undoubtedly effective. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Automotive Safety:** Opportunity for car manufacturers to develop innovative braking systems to improve pedestrian safety. - **Emotional Advertising:** Potential for advertising agencies to create impactful print ads that resonate with drivers and promote safety features. - **User-centric Advertising:** Opportunity for brands to focus on the needs and concerns of drivers and pedestrians in their marketing campaigns. ### Sectors Adopting This - **Automotive Manufacturing:** Opportunity for automotive manufacturers to incorporate advanced braking technology into their vehicles. - **Advertising:** Opportunity for advertising agencies to create engaging and impactful print ads for automotive brands. - **Retail:** Opportunity for retailers to collaborate with automotive brands to promote safety features in their marketing campaigns. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)