# Underwater Shark Viewing Cars The ‘Volkswagen Beetle Mobile Shark Cage’ is a Submerged By Cody Turner | Published 2012-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-beetle-mobile-shark-cage1 References: [designtaxi](http://designtaxi.com/news/353288/Volkswagen-Reveals-Underwater-Car-For-The-Discovery-Channel/) & [youtube](http://www.youtube.com/watch?v=-8FcyFLzhUc&feature=player_embedded) [Discovery Channel](https://www.trendhunter.com/trends/sharkey-temple) recently teamed up with automotive company Volkswagen and marine biologist Luke Tipple to bring us the one-of-a-kind ‘Volkswagen Beetle Mobile Shark Cage.’ The creation of the car came just in time for Discovery Channel’s 25th annual Shark Week. The car is an underwater shark cage in the shape of the iconic [VW](https://www.trendhunter.com/trends/busbox) Beetle, which allows the driver to coast along the ocean floor and simultaneously interact with the sharks. Justin Osborne, the general manager of [Volkswagen America](https://www.trendhunter.com/trends/volkswagen-california-surf) had this to say when asked about the Beetle shark cage: “We wanted the integration to be authentic and fit naturally with the Volkswagen brand, imprinting our signature style on Shark Week.” The body of the car is made out of tubular aluminum, classic bug headlights, alloy wheels, propellers and a full-air system to allow drivers to breath comfortably while driving. It’s a very cool design, but it probably wont pass and sort of safety standards! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Underwater Themed Vehicles:** Opportunity for creating unique and exotic underwater themed cars, boats, and other vehicles for tourism and exploration. - **Innovative Tourism Experiences:** Opportunity for creating innovative travel experiences and adventure packages involving up-close and personal interactions with sea creatures. - **Branded Collaborations:** Opportunity for automotive brands to partner with other companies to create unique and memorable products that incorporate their brand identity. ### Industries Being Reshaped - **Automotive:** Opportunity for creating custom vehicles designed for unique experiences such as underwater exploration and tourism. - **Tourism and Hospitality:** Opportunity for creating innovative travel experiences and adventure packages involving up-close and personal interactions with sea creatures. - **Television and Media Production:** Opportunity for television and media production companies to collaborate with brands to create unique and engaging content for their audience. ## Related on Trend Hunter - [Water-Ready Sports Car Concepts](https://www.trendhunter.com/trends/citron-above-and-under.md) - [Beach-Ready Surfing Vans](https://www.trendhunter.com/trends/volkswagen-california-surf.md) - [Shapeshifting Interior Electric Vehicles](https://www.trendhunter.com/trends/volkswagen-gentravel-concept.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [Working Flying Car Prototypes](https://www.trendhunter.com/trends/flying-car-prototype.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Supercar-Inspired Submersibles](https://www.trendhunter.com/trends/uboat-worx-super-sub.md) - [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md)