# Video Game Galleries The Volkswagen Autostadt Factory Was Inspired by Gamers By Christina Butty | Published 2009-08-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-autostadt-factory References: [dezeen](http://www.dezeen.com/2009/08/10/levelgreen-by-j-mayer-h-architects-for-autostadt/) Not your average museum space, this area known as Level Green was created for visitors at the [Volkswagen Autostadt](https://www.trendhunter.com/trends/volkswagen-gaming-chair) factory in Wolfsburg, Germany for a permanent exhibition on sustainability. All of the green is similar to something you would see in one of those old school 007 shooting video games. Architects J Mayer H, a firm out of Berlin in collaboration with Art+Com, are responsible for creating Level Green. **Implications** - In the last few years, the [video game industry](https://www.trendhunter.com/trends/lego-code-break) has skyrocketed to one of the most lucrative in the entertainment world. Companies can capitalize on this fervent and large fan-base of consumers by developing products that are either co-branded with a video game or feature some [elements of the gaming world](https://www.trendhunter.com/trends/ikea-australia-1). The companies stand to benefit from a pre-existing fanbase, and immediately embed the company image of a forward-thinking, avant-garde brand in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 19% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Video Game Branding:** Companies can capitalize on the popularity of the video game industry by developing co-branded products or incorporating gaming elements into their offerings. - **Interactive Museum Spaces:** Designing museum spaces inspired by video games can provide immersive and engaging experiences for visitors, encouraging increased footfall and enhancing guests' perception of the brand. - **Sustainability Exhibitions:** Creating permanent exhibitions on sustainability, like Level Green at the Volkswagen Autostadt factory, can educate and inspire visitors while reinforcing the brand's commitment to environmental consciousness. ### Industries Being Reshaped - **Entertainment:** Developing products co-branded with video games or incorporating gaming elements into entertainment offerings can attract a large and passionate consumer base. - **Museums:** Designing interactive museum spaces inspired by video games can revolutionize the traditional museum experience and attract a broader audience. - **Automotive:** The automotive industry can create sustainability-focused exhibitions, like Level Green at the Volkswagen Autostadt factory, to showcase their commitment to environmental responsibility and differentiate their brand. ## Related on Trend Hunter - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Video Game-Inspired Vehicles](https://www.trendhunter.com/trends/interoid-ev.md) - [Animated Game-Inspired Buildings](https://www.trendhunter.com/trends/rainbow-road.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Game-Inspired Electric Vehicles](https://www.trendhunter.com/trends/inception-ev.md) - [Gamer-Targeted Van Concepts](https://www.trendhunter.com/trends/bmw-allo.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Immersive Team Game Experiences](https://www.trendhunter.com/trends/porsche-x-overwatch-2.md)