# Ultra-Small AR-Enhanced Car Dealerships Volkswagen Australia Created Its Smallest Auto Dealership By Grace Mahas | Published 2020-10-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-australia References: [luxurylaunches](https://luxurylaunches.com/other_stuff/volkswagen-australia-has-built-the-smallest-auto-dealership-in-the-world.php) According to a recent report, [Volkswagen Australia](https://www.trendhunter.com/trends/game-on) has sold almost 500 vehicles online, a shopping habit largely influenced by the pandemic. Expanding from its online successes this year, the brand is launching a massive shift to its traditional car dealerships by creating "the world's smallest car dealership." The structure is 28cm tall and features an expansive [Augmented Reality experience](https://www.trendhunter.com/trends/snapchat-winter-village), bringing the online showroom digitally to consumers. The dealership also allows customers to "try on" and customize a car without having to leave their home. Jason Bradshaw, Chief Customer and Marketing Officer for Volkswagen Australia, said, “Many people wouldn’t think that Aussies are prepared to buy a car online, but they actually are, and the success of our [online store](https://www.trendhunter.com/trends/ford-and-amazon-autos) is a testament to that. The launch of Volkswagen’s smallest dealership and AR experience is all about making buying a car online easier and more convenient so Aussies can find, test out, and then customize the perfect car for them.” Image Credit: Volkswagen Australia ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Online Vehicle Sales:** The rise in online vehicle sales due to the pandemic can lead to more digital car buying experiences and opportunities for digital showrooms. - **Augmented Reality Showrooms:** The use of AR in car showrooms can provide a unique and interactive buying experience, as well as the opportunity to customize and visualize a vehicle without leaving the home. - **Miniature Dealerships:** Creating miniaturized dealerships can offer a more accessible and convenient experience for car buyers. ### Where This Applies - **Automotive:** Automotive brands can incorporate AR technology to enhance their showrooms and enable digital car buying experiences. - **Retail:** Retailers can apply the concept of miniature showrooms to provide more accessible and compact in-store experiences. - **Real Estate:** The concept of miniature showrooms can also be applied in the real estate industry to provide more compact and easily transportable display models of properties. ## Related on Trend Hunter - [Metaverse-Based Dealerships](https://www.trendhunter.com/trends/dealership-in-the-metaverse.md) - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)