# Landscape-Inspired Off-Road SUVs The 2024 Volkswagen Atlas Peak Edition is Stylishly Rugged By Michael Hemsworth | Published 2023-04-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-atlas-peak-edition References: [hiconsumption](https://hiconsumption.com/2024-volkswagen-atlas-peak-edition/) & [vw](https://www.vw.com/en/models/atlas.html)  The 2024 Volkswagen Atlas Peak Edition has been shown off as a decidedly more rugged take on the brand's original Atlas SUV that's ready to deliver power, performance and style for modern drivers. The vehicle boasts a series of silver and blacked-out accents including side sills, wheel arches, roof rails, mirror caps and underbody cladding. The vehicle comes in exclusive Pure Grey and Avocado Green color options that draw inspiration from the natural landscape to help further reinforce the [off-road nature of the SUV](https://www.trendhunter.com/trends/gx550-overtrail). The 2024 Volkswagen Atlas Peak Edition mostly focuses on [cosmetic upgrades](https://www.trendhunter.com/trends/2025-ford-bronco-sport-sasquatch), but further details are expected to be released this summer as we move closer to the launch. The vehicle is expected to be priced between $40,000 to $45,000. Image Credit: Volkswagen ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 16% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Off-road Suvs with Nature-inspired Aesthetics:** Opportunities for car manufacturers to create SUVs with rugged designs that embrace the natural landscape for a more adventurous, outdoor lifestyle-inspired experience. - **Exclusive Color Options for Vehicles:** Opportunities for car designers to create unique, exclusive color options for vehicles that draw inspiration from nature and the outdoors for a more personalized and distinctive vehicle ownership experience. - **Cosmetic Upgrades for Suvs:** Opportunities for car manufacturers to offer cosmetic upgrades that add a sense of ruggedness and adventure to SUVs, without compromising functionality or safety. ### Industries Being Reshaped - **Automotive:** Car manufacturers can develop off-road SUVs with nature-inspired aesthetics and exclusive color options for adventurous, outdoor lifestyle-inspired experiences. - **Design:** Product designers can develop unique, exclusive color options that draw inspiration from nature and the outdoors for a more personalized and distinctive ownership experience, particularly in the automotive industry. - **Cosmetics:** Cosmetic companies can explore opportunities to offer products that complement the rugged and adventurous aesthetics of off-road SUVs, such as durable and waterproof makeup and skincare products. ## Related on Trend Hunter - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [All-Electric Off-Road SUVs](https://www.trendhunter.com/trends/2024-audi-q8-etron-edition-dakar.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Adventure-Tuned SUV Models](https://www.trendhunter.com/trends/nissan-pathfinder-rock-creek.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Luxury Off-Road SUV Models](https://www.trendhunter.com/trends/2026-honda-passport-trailsport.md) - [High-Performance Hatchback Vehicles](https://www.trendhunter.com/trends/2024-volkswagen-golf-r-333-limited-edition.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Luxury Overlanding SUVs](https://www.trendhunter.com/trends/2024-lexus-gx-550-overtrail-aap-sema-build.md)