# Grammatical Car Ads These Volkswagen Ads Encourage Drivers to Break by Discarding Commas By Ady Floyd | Published 2015-08-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volkswagen-ads References: [designtaxi](http://designtaxi.com/news/378928/Clever-Volkswagen-Ads-Use-Punctuation-Marks-To-Promote-Brake-Feature/) & [coloribus](http://www.coloribus.com/adsarchive/prints/volkswagen-cooking-20553155/) These [Volkswagen](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand) ads promote the vehicles' newest breaking feature by presenting humorous sentences that disregard commas. The ads present a sentence with no punctuation and place it beside the correctly written statements. Each sentence is completely altered with the proper use of commas, which emphasizes the importance of breaking -- both in grammar and in driving. The ads are presented on [simple and single-colored backgrounds](https://www.trendhunter.com/trends/specsavers-campaign) like yellow or green and each sentence reads in plain, clear text. One ad states "I'm inspired by cooking my dogs and books." While it sounds utterly bizarre, the correct statement next to it reads "I'm inspired by cooking, my dogs and books." The ‘Passat’ model's latest breaking feature is presented in each of Volkswagen new campaigns. These [Volkswagen ads use humor](https://www.trendhunter.com/trends/he-got-money) to grab consumers' attention while ensuring that they are aware of the brand's newly enhanced safety breaking features. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Using humor in advertising to grab consumer attention and convey brand messages. - **Enhanced Safety Features:** Promoting the latest breaking feature in vehicles to highlight enhanced safety. - **Visual Contrast:** Using simple and single-colored backgrounds to create visual impact and highlight the message. ### Sectors Adopting This - **Automotive:** Opportunity for automakers to promote their vehicles' enhanced safety features through creative and humorous advertising. - **Marketing/advertising:** Incorporating humor into advertising campaigns to engage consumers and effectively convey brand messages. - **Graphic Design:** Creating visually impactful ads with simple and contrasting backgrounds to draw attention to the message and enhance brand visibility. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)