# Couture Voyage-Inspired Exhibits Louis Vuitton Presented the Volez Voguez Voyagez Exhibit in Japan By Rebecca Byers | Published 2016-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/volez-voguez-voyagez References: [retaildesignblog.net](http://retaildesignblog.net/2016/04/28/louis-vuitton-volez-voguez-voyagez-exhibition-tokyo-japan/) & [superfuture](http://superfuture.com/supernews/tokyo-volez-voguez-voyagez) Open through June 19, 2016, the Volez Voguez Voyagez by Louis Vuitton presents an [immersive travel-themed retrospective exhibition](https://www.trendhunter.com/trends/louis-vuitton-octopus) that takes spectators on a visual journey through the brand's history of luggage. Since the company's launch in 1854, Louis Vuitton has been synonymous with luxury and specifically, [luxury travel](https://www.trendhunter.com/trends/riveria-express) thanks to its [signature trunk range](https://www.trendhunter.com/trends/trophy-trunk). The Volez Voguez Voyagez retrospective was presented last winter in Paris and is being hosted in Tokyo at a purpose-built venue that takes visitors through a series of carefully curated settings. In addition to the original exhibition, a specially designed portion has been added that celebrates the brand's special ties to Japan. The venue is located close to the city's Imperial Palace and includes a wealth of materials from the brand's archives. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Luxury Travel Exhibits:** Opportunities for immersive, travel-themed exhibitions that showcase the history of luxury brands and their connection to travel. - **Retrospective Experiences:** Creating interactive exhibitions that take spectators on a visual journey through a brand's history and heritage. - **Cultural Collaborations:** Developing specially designed portions of exhibitions that celebrate the brand's special ties to a specific country or culture. ### Industries Being Reshaped - **Fashion:** Fashion brands can create immersive exhibitions that showcase their history and connect with consumers on a deeper level. - **Travel:** Opportunities for travel companies to partner with luxury brands and create travel-themed experiences for customers. - **Museum and Exhibition:** Museums and exhibition venues can collaborate with luxury brands to create unique and engaging showcases of their history and heritage. ## Related on Trend Hunter - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Iconic Designer Exhibitions](https://www.trendhunter.com/trends/200-trunks-200-visionaries-the-exhibition.md) - [Architecturally Reimagined Luggage Lines](https://www.trendhunter.com/trends/louis-vuitton-trunk1.md) - [Monogram Heritage Pop-Ups](https://www.trendhunter.com/trends/louis-vuitton-celebrates.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Retrospective Travel Accessories Exhibit](https://www.trendhunter.com/trends/travel-accessories-exhibit.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Luxury Brand Book Launches](https://www.trendhunter.com/trends/from-louis-to-vuitton.md)