# Dark Beach Photoshoots Jennifer Herrema Stars in the Volcom Jeans Spring 2011 Lookbook By Chalaine Mantha | Published 2011-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volcom-jeans-spring-2011 References: [bit.ly](http://bit.ly/gif2VS) & [volcom](http://www.volcom.com/) Rockstar singer Jennifer Herrema is the star of the Volcom Jeans Spring 2011 lookbook. The photoshoot takes place on a beach at dusk as Herrema plays in the waves and prances along the shore. It is interesting to see a beach shoot done at night when you can't see much of anything! The water looks so dark, but Herrema doesn't seem to mind. The jeans featured come in really [dark washes](https://www.trendhunter.com/trends/fall-denim-styles) and some are even really ripped. There are also [jean shorts](https://www.trendhunter.com/trends/torrid-jeans-for-life) featured that are fashionably full of holes. Herrema also sports a tie-dye t-shirt, a summer flannel and bare feet. Just looking at the soft sand will make you wish you were there too! The Volcom Jeans Spring 2011 lookbook backs up the brand's [laid-back skate and surf style](https://www.trendhunter.com/trends/new-future). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Beach Photoshoots:** Opportunity for fashion brands to showcase edgy and unconventional beachwear in nighttime settings. - **Ripped and Distressed Jeans:** Chance for denim designers to create unique and grunge-inspired denim styles with ripped and distressed details. - **Beach Fashion Accessories:** Potential for accessory brands to create beach-themed products like tie-dye shirts and summer flannels to complement beachwear. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore innovative advertising strategies like dark beach photoshoots to attract customers. - **Denim:** Denim designers can capitalize on the trend of ripped and distressed jeans by offering new and edgy denim styles to the market. - **Accessories:** Accessory brands have an opportunity to expand their product range by creating beach-inspired accessories to match the trendy beachwear market. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)