# Women's Skate Shoe Launches The Volcom Fall 2013 Collection is Its First for Females By Jordy E | Published 2013-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volcom-fall-2013 References: [refinery29](http://www.refinery29.com/volcom) & [volcom](http://www.volcom.com) The Volcom Fall 2013 shoe line is the first of its kind to be targeted towards women. While the label has in the past produced an array of footwear lines for the purposes of male skaters, it has stepped outside of its comfort zone here- largely to the benefit of female shoppers. Much like Volcom's past with design is this laid back collection. Absent are stilettos and wedges. Instead viewers find color blocked flats, strap sandals and airy high tops. Dependent on the success of the launch, more [feminine styles](https://www.trendhunter.com/trends/the-intrigue) may come of the brand, ushering in a new era for Volcome devotees. In either case, it certainly signifies a bold break with its history. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Skateboarding Shoe Trend:** Opportunity for other skateboarding shoe brands to tap into the female market. - **Female-centric Footwear Trend:** Potential for other fashion brands to create footwear lines specifically targeted towards women. - **Bold Brand Transition Trend:** Opening for other established brands to step outside their comfort zone and break with their history. ### Where This Applies - **Footwear Industry:** Disruptive innovation opportunity for footwear companies to explore new markets and design styles for women. - **Skateboarding Industry:** Opportunity for skateboarding companies to expand their offerings and cater to female skaters. - **Fashion Industry:** Chances for fashion brands to innovate and create new lines of apparel and accessories that appeal to women. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Experimental Footwear Collections](https://www.trendhunter.com/trends/authentic-prima.md)