# Multi-Layered Ice Cream Sticks Magnum's New Volcanix Ice Cream Stick Explodes with Flavor By Katherine Pendrill | Published 2026-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volcanix-ice-cream-stick References: [foodbev](https://www.foodbev.com/news/magnum-launches-volcanix-multi-layered-ice-cream-stick)  The [Magnum Ice Cream Company](https://www.trendhunter.com/trends/hydroice) is welcoming warmer weather with its new Volcanix ice cream stick. Just in time for hot summer days, Magnum's new Volcanix ice cream stick offers a delicious twist on your typical ice cream bar. The new dessert boasts a multi-layered format that consists of a chocolate biscuit coating, a mix of vanilla and chocolate ice creams, a caramel sauce core, and chocolate-coated caramel pieces for added texture. The unique combination of ingredients is the result of some recent research by the company, which found that 32% of consumers in the UK said they would try a new packaged ice cream bar if it offered a unique texture. The new Volcanix ice cream stick comes in a single-serve format and is available exclusively from [Tesco Express](https://www.trendhunter.com/trends/hagendazs-stickbars) and [Booker](https://www.trendhunter.com/trends/bookers-milkshake-batch). Image Credit: The Magnum Ice Cream Company ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 98% | Activity: 99% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multi-layered Texture Experiences:** A surge in multi-component constructions combining creams, sauces, and coatings creates opportunities for products that redefine mouthfeel and sensory layering. - **Fusion of Indulgence and Portability:** Single-serve, handheld premium desserts are converging indulgent ingredients with on-the-go convenience to reshape impulse and convenience consumption. - **Retail-exclusive Product Drops:** Limited-availability launches tied to specific retailers are enabling brands to experiment with novel formats and drive concentrated trial through distribution partners. ### Who This Affects Most - **Packaged Ice Cream and Frozen Desserts:** The category is positioned to be disrupted by engineered multi-texture bars and modular fillings that elevate perceived premium value at scale. - **FMCG Retail Distribution:** Retailers and wholesalers can influence innovation cycles by acting as exclusive launch platforms that change how new SKUs are tested and scaled. - **Food R&D and Ingredient Suppliers:** Ingredient innovators and formulation labs stand to transform product variety through novel encapsulations, stable sauce cores, and texture-enhancing inclusions. ## Related on Trend Hunter - [Ice Cream-Sponsored Music Festivals](https://www.trendhunter.com/trends/magnum-ice-cream-company.md) - [Artisan-Style Ice Cream Bars](https://www.trendhunter.com/trends/tillamook-ice-cream-bars.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Fluffy Ice Cream Treats](https://www.trendhunter.com/trends/angel-delight-ice-cream-sticks.md) - [Velvety Vegan Frozen Treats](https://www.trendhunter.com/trends/magnum-vegan-collection.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Pistachio Peninsula-Inspired Ice Creams](https://www.trendhunter.com/trends/nuii-cream-anatolian-pistachio.md)