# Pet-Focused Volcanic Fabrics Yagi & Co.'s FUJILOOM Line is Made with Volcanic Minerals By Kalin Ned | Published 2025-08-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/volcanic-minerals References: [businesswire](https://www.businesswire.com/news/home/20250808834196/en/Yagi-Co.-Ltd.-FUJILOOM-Blankets-Mats-and-Throw-Towels-Are-Made-with-LAVATECH-Containing-Lava-from-Mt.-Fuji-to-Be-First-Exhibited-at-SUPERZOO-2025)  Yagi & Co. — a longstanding Japanese textile innovator with over 130 years of expertise — recently introduced a new line of [pet blankets, mats, and throw towels](https://www.trendhunter.com/trends/petinspired-blanket) infused with volcanic minerals from Mt. Fuji. The collection is aptly dubbed FUJILOOM, and the innovative volcanic material technology is called LAVATECH™. Yagi & Co.'s FUJILOOM collection is debuting at SUPERZOO 2025, North America’s premier pet product trade show. The products in this range leverage far-infrared technology that was derived from finely crushed underground lava rock. The LAVATECH™ material's purported benefits include the promotion of blood circulation, emotional calm, and [restful sleep for pets](https://www.trendhunter.com/trends/petair-pro). The incorporation of Mt. Fuji’s lava minerals — a unique and culturally significant material — adds a novel, [science-backed element to pet comfort](https://www.trendhunter.com/trends/welltayl). Image Credit: Yagi & Co. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 48% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Volcanic Mineral Textiles:** Harnessing the natural properties of volcanic minerals like those from Mt. Fuji introduces a unique element in textile manufacturing, offering wellness benefits such as improved circulation and stress reduction. - **Far-infrared Pet Products:** Utilizing far-infrared technology in pet products can revolutionize comfort and health benefits, creating an entirely new category of wellness-focused pet accessories. - **Culturally-inspired Innovations:** Integrating culturally significant materials into product design, such as Mt. Fuji's lava, enhances brand storytelling and offers fresh, authentic consumer experiences. ### Where This Applies - **Petcare:** Advancements in petcare products using technology-driven materials like LAVATECH™ can redefine how wellness is approached for domestic animals. - **Textile Innovation:** Introducing minerals derived from volcanic sources in textiles presents disruptive opportunities for creating multifunctional fabrics with inherent health benefits. - **Wellness Technology:** The development of materials that promote physiological benefits taps into the growing wellness technology industry, driven by both human and pet consumer demands. ## Related on Trend Hunter - [Volcanic Stone Lighting](https://www.trendhunter.com/trends/foscarini-lava-lamps.md) - [Volcanic Rock Fidget Toys](https://www.trendhunter.com/trends/zenlet-lava-ball.md) - [Pet Body Cooling Mats](https://www.trendhunter.com/trends/ocean-flow.md) - [Award-Winning Cooling Pet Beds](https://www.trendhunter.com/trends/cooling-bed.md) - [Sustainable Luxe Pet-Friendly Furniture](https://www.trendhunter.com/trends/lay-lo.md) - [Traditional Japanese Craftsmanship Blankets](https://www.trendhunter.com/trends/japanese-blanket.md) - [Infrared Mattress Technology](https://www.trendhunter.com/trends/infrared-mattress.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Recovery-Focused Sleeping Bag Liners](https://www.trendhunter.com/trends/sleeping-bag-liner.md)